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OUT-OF-HOME ADVERTISING

Out-of-Home Advertising is any advertising that reaches the consumer outside of the house. This type of advertising has three general classifications: high impact; retail; and captive audience.

Out-of-Home Advertising is part of Business Exchange, suggested by Alison Levin. This topic contains 1,048 news and 94 blog items. Read updated news, blogs, and resources about Out-of-Home Advertising. Find user-submitted articles and reactions on Out-of-Home Advertising from like-minded professionals.

News

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Ace Marketing Completes Mall Rollout, Location-Based Mobile Marketing ...more

Ace Marketing & Promotions has announce that their Location-Based Mobile Marketing Network (known as Mobiquity...

Kinetic Launches Fuel, New Division Focused On Creative Executionmore

Kinetic, the lifestyle and environments communications agency is expanding its in-house digital, design and creative...

DSF Kicks Off Webinar Program Series with 25 Gotchas of Digital Signag...more

The Digital Signage Federation (DSF), the independent not-for-profit trade organization serving the digital signage...

Newport Digital Technologies Partners with Convergent on PetCo Park an...more

Newport Digital Technologies, Inc. announced today that they have entered into a strategic business agreement with...

Akoo Opens Offices In New York and Los Angeles, Digital Out-of-Home Ne...more

Akoo, one of the largest out-of-home television network in America, has announced that it has expanded its national...

New High Resolution, Wide-Angle LED Billboard Goes Live at New York's ...more

If you stand in the middle of New York's Times Square you'll notice several digital signage displays tend to dominate...

SmartScreen To Become Official Distributor of Amscreen's Forecourt Dig...more

Amscreen has announced an exclusive distribution partnership with Dubai-based SmartScreen, September 6, 2011

Roy Martin To Head Up Expansion of signagelive Distributors and Strate...more

Global Cloud-based Digital Signage software company, signagelive, has appointed Roy Martin to the position of Channel...

ClearOne Acquires MagicBox, Acquisition Expands ClearOne's Digital Sig...more

ClearOne has announced its acquisition of MagicBox, Inc, September 6, 2011

Akoo "Hook-Ups" Promotion Connect Fans and Artists with One-...more

Akoo, the largest out-of-home television network in the U.S., has announced Akoo Hook-Ups, September 1, 2011

Screenvision Acquires UniqueScreen Media, Deal Expands Screenvision's ...more

Screenvision, a leading cinema advertising sales company, has announced that it has signed a definitive agreement to...

Advantech and signagelive To Showcase Digital Signage Solutions in Tai...more

Advantech and signagelive have announced that they will be showcasing their digital signage solutions, August 30, 2011

Digital Signage Federation Sponsors 3rd Annual APEX and Content Awards...more

Digital Signage Expo (DSE), the world's largest International Tradeshow and Conference dedicated to digital signage,...

OAAA Study Finds Out-of-Home Advertising Performance Shows Continued G...more

Out-of-home advertising revenue rose 4.5 percent in the second quarter of 2011 compared to the same period in 2010,...

Candlestick Park, Home of the San Francisco 49ers, Adds Digital Signag...more

Regular fans of the 49ers will notice a new addition to the stadium's amenities this season. When the San Francisco...

4A's President Nancy Hill to Kickoff Digital Place-based Advertising A...more

Digital Place-based Advertising Association (DPAA) has announced that Nancy Hill, president and CEO of the American...

IndoorDIRECT and Tennis Channel to Feature Coverage of US Open on theB...more

indoorDIRECT and Tennis Channel have announced an agreement to air overage of the 2011 US Open, August 26, 2011

iSIGN Media Appoints New Director, Rose Costa Joins iSign's Board of D...more

iSIGN Media Solutions Inc., a developer of location-based interactive proximity advertising solutions, has announced,...

Global Digital Signage Market Grows with Strong Adoption By Retail Sec...more

According to the new market research report, the global digital signage market will experience strong momentum going...

rVue Adds Content Options, New Online Content Portal Expands Offerings...more

rVue, Inc., has announced the launch of rVue Direct, a new service that enables partners to access a selection of...

Captivate Network Appoints Patrick Hagerty Chief Revenue Officermore

Captivate Network, a leading North America digital media provider, has named Patrick Hagerty as its new chief revenue...

Clear Channel Airports To Add Digital Signage at Sacramento Internatio...more

Clear Channel Airports (CCA), the world's leading marketer of airport advertising, and the County of Sacramento, have...

EYE Adds New Digital Signage Network at 34 Baggage Claim Carousels at ...more

EYE Corp has announced the launch of its Digital Arrivals Network, a digital screen network being introduced at...

AirMedia Reports Loss Despite Increased Revenue, Automotive Advertisin...more

AirMedia Group Inc., a leading operator of out-of-home advertising platforms in China targeting mid-to-high-end...

Akoo Joins Global Digital Data Exchange (DDEX) Consortiummore

Akoo International has announced that it has joined the Digital Data Exchange (DDEX), August 18, 2011

Top Sources: Out-of-Home Advertising

  • screenmediadaily.com
  • Advertising Age
  • MediaPost | Online Media News
  • digitalsignageuniverse.typepad.com
  • Reuters
  • livemint.com
  • Globe Investor
  • Adweek Online
  • MarketWatch
  • Mediaweek

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