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OUT-OF-HOME ADVERTISING
Out-of-Home Advertising is any advertising that reaches the consumer outside of the house. This type of advertising has three general classifications: high impact; retail; and captive audience.
Out-of-Home Advertising is part of Business Exchange, suggested by
Alison Levin.
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SeeSaw Networks has announced that it has inked a content agreement with Om Records August 18, 2011
3i, an international investor focused on private equity, infrastructure and debt management, have announced that it has...
Esprit Digital, a UK-based custom screen integrator for public environments, has announced the deployment of Digital...
Akoo International, a media and technology provider, has announced that the Company has moved into its newly developed...
Nearly 61% of all U.S. adults have viewed advertising on video screens in public venues in the last 30 days August 15,...
Planar Systems, Inc. a worldwide leader in specialty display solutions, recorded sales of $45.7 million August 15, 2011
Coinstar, Inc.,has announced that it is now accepting entries for its 3rd annual The Next Big Idea contest August 15,...
The lights of Times Square have been extend a little further west this month with the launch of a new 6,000 square-foot...
The Digital Place-based Advertising Association's (DPAA) Strategic Media Planning Committee, August 10, 2011
Order-Matic™, a pioneer in the quick service restaurant industry for more than 55 years and Popstar Networks™, an...
Radiant Systems, Inc. has announced that it has acquired Texas Digital Systems, August 10, 2011
Amscreen, one of the UK's largest nationwide digital out-of-home network owners, has announced that, August 5, 2011
National CineMedia, operator of the largest in-theatre digital media network in North America, has announced...
JCDecaux SA has announced its 2011 half year financial results, August 5, 2011
CAYIN Technologies, a developer of digital signage solutions, has announced that their products have been deployed at...
Clear Channel has announced that their digital out-of-home network called Socialite has been expanded its reach to...
Digital Signage Expo (DSE), has confirmed that it's invitation-only Fall 2011 Forum Event will be held at the beautiful...
A recent online survey by the Digital Place-based Advertising Association (DPAA) of 1,000 strategic media planners from...
Proxama, a leading Near-Field Communications (NFC) provider, has partnered with Nokia and Hyperspace July 20, 2011
Trans-Lux, provider of LED video displays and Fair-Play by Trans-Lux electronic scoreboards and accessory equipment...
indoorDIRECT Teams with IC Places to Provide Instant Movie Reviews and 1st Look Content to IndoorDirect Network July...
Creative Realities, has been awarded the digital in-store services agreement for GameStop TV, July 20, 2011
LG's Optimus 3D campaign will be one of the largest deployments of 3D digital signage to date rolling out at Carphone...
Wireless Ronin Technologies, a Minneapolis-based marketing technologies provider July 18, 2011
Top Sources: Out-of-Home Advertising
- screenmediadaily.com
- Advertising Age
- MediaPost | Online Media News
- digitalsignageuniverse.typepad.com
- Reuters
- livemint.com
- Globe Investor
- Adweek Online
- MarketWatch
- digitalsignagepulse.com
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