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OUT-OF-HOME ADVERTISING

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Out-of-Home Advertising is any advertising that reaches the consumer outside of the house. This type of advertising has three general classifications: high impact; retail; and captive audience.

Out-of-Home Advertising is part of Business Exchange, suggested by Alison Levin. This topic contains 1,048 news and 94 blog items. Read updated news, blogs, and resources about Out-of-Home Advertising. Find user-submitted articles and reactions on Out-of-Home Advertising from like-minded professionals.

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Marcus Theatres Expands Digital Signage Networkmore

Cinema Scene Marketing, providers of theatre-lobby media and promotions, will expand its Digital Media Network to 23...

screenmediadaily.com. Added to topic by Lionel Tepper on July 12, 2011
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7-Eleven TV Network Grows to 500 Locations, Expansion to 6,200 Locatio...more

Launched in 2010, 7- Eleven TV has now been deployed in 500 convenience stores locations in some of the top DMAs and...

screenmediadaily.com. Added to topic by Lionel Tepper on February 24, 2011
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Monster Media Expands Into 3D Building Projection, Jack Hattingh To He...more

Monster Media, an Orlando-based digital out-of-home advertising (DOOH), is taking advantage of the increased demand for...

screenmediadaily.com. Added to topic by Lionel Tepper on January 26, 2011
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iSuppli Says Touch Screen-Enabled Digital Signage Displays to Continue...more

Market research firm, iSuppli has released a report that projects shipments of touch screen displays for the digital...

screenmediadaily.com. Added to topic by Lionel Tepper on May 23, 2011
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Why "Intent" Is Not Enough To Move The Needle For Digital Ou...more

A recent online survey by the Digital Place-based Advertising Association (DPAA) of 1,000 strategic media planners from...

digitalsignageuniverse.typepad.com. Added to topic by Lionel Tepper on July 27, 2011
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Unique Advertising Platform Effectively Targets Affluent Consumersmore

Unique Advertising Platform Effectively Targets Affluent Consumers. Hanger Media Group LLC, releases a new and unique...

prlog.org. Added to topic by Charles Damanis on June 25, 2010
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Radiant Systems Acquires Texas Digital Systemsmore

Radiant Systems, Inc. has announced that it has acquired Texas Digital Systems, August 10, 2011

screenmediadaily.com. Added to topic by Lionel Tepper on August 10, 2011
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Order-Matic Partners with Popstar Networks, Becomes Reseller of Digita...more

Order-Matic™, a pioneer in the quick service restaurant industry for more than 55 years and Popstar Networks™, an...

screenmediadaily.com. Added to topic by Lionel Tepper on August 10, 2011
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Goodby, Silverstein & Partners Wins Best In Show at MediaPost’s Di...more

Last week, MediaPost held its 2nd Annual Digital Out-of-Home Awards honoring the most innovative and effective...

digitalsignageuniverse.typepad.com. Added to topic by Lionel Tepper on April 17, 2011
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OAAA Report 2008 OOH Revenue Flatmore

The OAAA report that the Out of home advertising industry revenue in the USA was flat during the first nine months of...

aka.tv. Added to topic by Darryl Vaughns on January 9, 2009
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Inwindow Outdoor Launches Advertising Campaign For CBS' Person of Inte...more

A new digital out-of-home campaign has been launched in New York and Los Angeles on behalf of CBS for their new crime...

screenmediadaily.com. Added to topic by Lionel Tepper on September 23, 2011
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Candlestick Park, Home of the San Francisco 49ers, Adds Digital Signag...more

Regular fans of the 49ers will notice a new addition to the stadium's amenities this season. When the San Francisco...

digitalsignageuniverse.typepad.com. Added to topic by Lionel Tepper on August 26, 2011
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IndoorDIRECT and Tennis Channel to Feature Coverage of US Open on theB...more

indoorDIRECT and Tennis Channel have announced an agreement to air overage of the 2011 US Open, August 26, 2011

screenmediadaily.com. Added to topic by Lionel Tepper on August 26, 2011
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4A's President Nancy Hill to Kickoff Digital Place-based Advertising A...more

Digital Place-based Advertising Association (DPAA) has announced that Nancy Hill, president and CEO of the American...

screenmediadaily.com. Added to topic by Lionel Tepper on August 26, 2011
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iSIGN Media Appoints New Director, Rose Costa Joins iSign's Board of D...more

iSIGN Media Solutions Inc., a developer of location-based interactive proximity advertising solutions, has announced,...

screenmediadaily.com. Added to topic by Lionel Tepper on August 26, 2011
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Delphi Display Systems Introduces Outdoor Interactive Wayfinding Digit...more

Delphi Display Systems, Inc. introduced an Outdoor Interactive Wayfinding Display to assist visitors in quickly...

screenmediadaily.com. Added to topic by Lionel Tepper on March 14, 2012
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rVue Adds Content Options, New Online Content Portal Expands Offerings...more

rVue, Inc., has announced the launch of rVue Direct, a new service that enables partners to access a selection of...

screenmediadaily.com. Added to topic by Lionel Tepper on August 24, 2011
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Captivate Network Appoints Patrick Hagerty Chief Revenue Officermore

Captivate Network, a leading North America digital media provider, has named Patrick Hagerty as its new chief revenue...

screenmediadaily.com. Added to topic by Lionel Tepper on August 24, 2011
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BarcelonaTech Adds Digital Signage Network From CAYIN Technologiesmore

CAYIN Technologies, a developer of digital signage solutions, has announced that their products have been deployed at...

screenmediadaily.com. Added to topic by Lionel Tepper on August 5, 2011
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Clear Channel Expands Socialite - New Digital Signage Network Aimed at...more

Clear Channel has announced that their digital out-of-home network called Socialite has been expanded its reach to...

digitalsignageuniverse.typepad.com. Added to topic by Lionel Tepper on August 5, 2011
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National CineMedia Reports 9.4% Increase in Advertising Revenuemore

National CineMedia, operator of the largest in-theatre digital media network in North America, has announced...

screenmediadaily.com. Added to topic by Lionel Tepper on August 5, 2011
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Ford and Lincoln Dealerships To Deploy Wireless Ronin Digital Signage ...more

Wireless Ronin Technologies, a Minneapolis-based marketing technologies provider July 18, 2011

screenmediadaily.com. Added to topic by Lionel Tepper on July 18, 2011
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Clear Channel Airports To Add Digital Signage at Sacramento Internatio...more

Clear Channel Airports (CCA), the world's leading marketer of airport advertising, and the County of Sacramento, have...

screenmediadaily.com. Added to topic by Lionel Tepper on August 22, 2011
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Digital Billboard In UK Testing Mobile Interaction (Digital Signage Un...more

City Gateway Media, a UK-based digital out-of-home (DOOH) media specialist, has announced that they will begin testing...

digitalsignageuniverse.typepad.com. Added to topic by Lionel Tepper on June 29, 2011
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2009 looks bleak for the ad industrymore

TV and print account for 90 per cent of the overall advertising industry revenues, while the balance is shared by OOH...

inhome.rediff.com. Added to topic by Darryl Vaughns on December 27, 2008
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Topic Feed: Most active content in Out-of-Home Advertising

Top Sources: Out-of-Home Advertising

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  • isnare.com
  • emarketer.com
  • hollywoodbranding.wordpress.com
  • Advertising Age
  • MediaPost | Online Media News
  • Latest articles from Isnare.com
  • digitalsignageuniverse.typepad.com
  • bizcommunity.com
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