Taco Bell's Out-of-Home Tweet Off, Ad Campaign Uses Aerva's Social Media Platform for Product Launch

Aerva, a digital signage provider, has announced that their AerWave social media platform was used to power a Twitter promotion for Taco Bell's Doritos Locos Tacos product launch. The Twitter campaign was created by Taco Bell's agency of record, DraftFCB and ran from February 16-20, 2012 promoting a contest called the Hometown Tweet Off, March 5, 2012