Why "Intent" Is Not Enough To Move The Needle For Digital Out-of-Home Advertising (Digital Signage Universe)

A recent online survey by the Digital Place-based Advertising Association (DPAA) of 1,000 strategic media planners from across the United States confirms digital out-of-home media’s continuing momentum. According to the survey, more than 86% of media planners said that they intend to include digital out-of-home in their media plans in 2012, which is up from 65% who said they had included the...