Identity Crisis of Digital Signage: What Should We Call It? « digital signage advertising

I ran into an article that raised the question of ‘what is the right term’ for the medium, known as digital signage, digital out-of-home (DOOH), digital place-based media, screen media, and by many other names. The author touched upon a key issue. The lack of identity for the (digital signage) medium causes the following problems:…