Most Active Articles 2013-05-25T05:07:36.159-04:00 Business Exchange Business_Exchange@businessweek.com urn:com:businessweek:bx:topic:most-active:outdoor-advertising John E. Lilly jlilly361 urn:com:businessweek:bx:article:4856413196055420133-6b69dd670483f4fc759caf620c610b78 2013-04-15T18:00:55.227-04:00

Get your business noticed!

Get your business noticed! http://airdanceradvertising.wordpress.com/2013/04/15/93/ Ken Booth kbooth095 5 4 0 1 urn:com:businessweek:bx:article:8842945999241766714-f15a7791f7d7e40eb11ec5c7f5b35e1a 2013-04-26T16:42:36.578-04:00

Get your business noticed!

Get your business noticed! http://airdanceradvertising.wordpress.com/2013/04/26/its-called-an-air-dancer/ Ken Booth kbooth095 7 6 1 0 urn:com:businessweek:bx:article:2951420328480664201-980cc014df210687a50df0fc9231ebf3 2013-04-18T12:22:23.090-04:00

A topnotch WordPress.com site

A topnotch WordPress.com site http://janderson1964.wordpress.com/2013/04/18/the-amazing-power-of-the-air-dancer/ Ken Booth kbooth095 1 1 0 0 urn:com:businessweek:bx:article:18111097643728000990-d904f02b2d70d7cd26269009e029757d 2013-04-18T13:50:11.679-04:00

Old Spice is at it again! Old Spice has been known as one of the masters of viral marketing for years, and have been very successful at creating memorable characters and commercials.

Old Spice is at it again! Old Spice has been known as one of the masters of viral marketing for years, and have been very successful at creating memorable characters and commercials. http://advertisingideas101.com/old-spice-is-at-it-again/ Ken Booth kbooth095 3 3 0 0 urn:com:businessweek:bx:article:7298303614859510295-009beb3d688c8eada31025b117604aa6 2013-04-04T17:20:04.552-04:00

I’m sure you’ve seen him before. He stands up high above everyone else with a big smile on his face. He waves to you, bows and continues on. He really is hard to miss wearing such bright colors and he’s one of the best salesmen you can find. If you’re looking to draw some attention [...]

I’m sure you’ve seen him before. He stands up high above everyone else with a big smile on his face. He waves to you, bows and continues on. He really is hard to miss wearing such bright colors and he’s one of the best salesmen you can find. If you’re looking to draw some attention [...] http://globalgoodgroup.com/blog/2013/04/03/who-is-this-mysterious-man-americas-1-salesman-and-forbes-missed-it/ Ken Booth kbooth095 1 1 0 0 urn:com:businessweek:bx:article:13168445480008246639-a2ef01e3f7acf6c6fbaa53b25313eb91 2013-04-16T16:15:55.468-04:00

Pull off the perfect grand opening you need an organized plan of attack ! When Starting a new business a great grand opening sale is the first step to long term success.

Pull off the perfect grand opening you need an organized plan of attack ! When Starting a new business a great grand opening sale is the first step to long term success. http://www.sooperarticles.com/business-articles/advertising-articles/grand-opening-ideas-master-plan-1187127.html Ken Booth kbooth095 1 1 0 0 urn:com:businessweek:bx:article:14457835065239413534-46fdc6c896c1a5008a4c0ca25dc81f35 2013-04-01T11:26:20.990-04:00

Top-of-mind awareness and how the concept applies to outdoor advertising for retail businesses.

Top-of-mind awareness and how the concept applies to outdoor advertising for retail businesses. http://advertisingideas101.com/top-of-mind-awareness/ Ken Booth kbooth095 6 6 0 0 urn:com:businessweek:bx:article:13046332245012391418-58fcf6666d3b16c95efada47ea94f27c 2013-04-19T14:18:14.387-04:00

If you've been thinking, “I need to sell my timeshare”, you're not alone. It's not an easy process, mainly because of all the misinformation that continues to confuse timeshare owners.

If you've been thinking, “I need to sell my timeshare”, you're not alone. It's not an easy process, mainly because of all the misinformation that continues to confuse timeshare owners. http://advertisingideas101.com/tips-on-selling-your-timeshare/ Ken Booth kbooth095 1 1 0 0 urn:com:businessweek:bx:article:1804647185981126745-2c4902c5bac1b9a760bd5ab6de53722f 2013-04-10T07:37:52.187-04:00

http://globalgoodmedia.com/the-magic-formula-of-a-successful-advertisement/ Ken Booth kbooth095 4 3 0 1 urn:com:businessweek:bx:article:4355462239274246118-913de3d175a61db137aae8eeddc97438 2013-04-16T16:21:24.129-04:00

If you’re a business owner, you are probably aware that getting the attention of potential customers as they walk or drive by is not an easy task.

If you’re a business owner, you are probably aware that getting the attention of potential customers as they walk or drive by is not an easy task. http://www.supersignfactory.com/ Ken Booth kbooth095 8 7 0 1 urn:com:businessweek:bx:article:3924855505468587221-ad4ae04b2933f89135deb490974c560f 2013-04-17T17:51:04.318-04:00

You want your retail store or special event to be noticed, having a Wacky Waving Inflatable Arm Flailing Tube Man in front is sure to do just that. While the name Wacky Waving Arm Flailing Tube Men is not their real name, they are often referred to in jest as such due to their multiple [...]

You want your retail store or special event to be noticed, having a Wacky Waving Inflatable Arm Flailing Tube Man in front is sure to do just that. While the name Wacky Waving Arm Flailing Tube Men is not their real name, they are often referred to in jest as such due to their multiple [...] http://weeklyliving.com/2013/04/17/wacky-tube-men-they-get-the-job-done/ Ken Booth kbooth095 2 2 0 0 urn:com:businessweek:bx:article:15985836294283879827-06661ec365b16af433297dae398739ee 2013-04-23T17:06:15.139-04:00

In order for a small business to stand out in the crowd, it is necessary to use unique methods of advertising to make it more memorable

In order for a small business to stand out in the crowd, it is necessary to use unique methods of advertising to make it more memorable http://advertisingideas101.com/unique-methods-of-advertising/ Ken Booth kbooth095 6 6 0 0 urn:com:businessweek:bx:article:3523840928421167286-1865cc07cb72300f782c102251a7a0ba 2013-04-20T11:59:33.777-04:00

Get your business noticed!

Get your business noticed! http://airdanceradvertising.wordpress.com/2013/04/20/air-dancers-bring-a-smile/ Ken Booth kbooth095 2 2 0 0 urn:com:businessweek:bx:article:12939415674964961676-d8ed848951aff8a2ae3fa83d7414020a 2012-09-05T18:32:45.863-04:00

Editor’s picks from daily digital signage and DOOH news feeds: Get the most important news on digital signage and digital out-of-home media you need in seconds, from one location.

Editor’s picks from daily digital signage and DOOH news feeds: Get the most important news on digital signage and digital out-of-home media you need in seconds, from one location. http://digitalsignagepulse.com/feeds/all-digital-signage-news/top-digital-signage-news/ Nurlan Urazbaev nurazbaev479 205 204 1 0 urn:com:businessweek:bx:article:197863110351827219-0c95595489cc7e86546a950ef46024a6 2013-03-21T16:10:37.189-04:00

Digital Signage Advertising: Insights and Analysis

Digital Signage Advertising: Insights and Analysis http://digitalsignageadvertising.wordpress.com/2013/03/15/dooh-aggregation-is-dead-long-live-dooh-ad-serving-platforms/ Nurlan Urazbaev nurazbaev479 7 6 0 1 urn:com:businessweek:bx:article:7443239448951285971-e273abdf634ac201696dd863cc3db6cd 2013-03-01T10:15:46.981-05:00

Get your business noticed!

Get your business noticed! http://airdanceradvertising.wordpress.com/2013/02/21/powerful-advertising-ideas-for-retail-businesses/ Ken Booth kbooth095 10 10 0 0 urn:com:businessweek:bx:article:7728873989003012666-4a709eab4c62ff7c6d2f2f1ba436c116 2012-12-29T10:49:25.547-05:00

As 2012 comes to a close, marketers can reflect upon the results of their significant ongoing advertising spend. Most will maintain the status quo by sinking the vast majority of their budget into advertising. That's good news for the troubled legacy media industry.

As 2012 comes to a close, marketers can reflect upon the results of their significant ongoing advertising spend. Most will maintain the status quo by sinking the vast majority of their budget into advertising. That's good news for the troubled legacy media industry. http://blog.geoactivegroup.com/2012/12/the-worldwide-market-outlook-for.html David Deans ddeans756 35 35 0 0 urn:com:businessweek:bx:article:5482676922903319445-669f203c367817f7f605fd8b0b7ad5ae 2012-10-23T19:46:29.482-04:00

I ran into an article that raised the question of ‘what is the right term’ for the medium, known as digital signage, digital out-of-home (DOOH), digital place-based media, screen media, and by many other names. The author touched upon a key issue. The lack of identity for the (digital signage) medium causes the following problems:…

I ran into an article that raised the question of ‘what is the right term’ for the medium, known as digital signage, digital out-of-home (DOOH), digital place-based media, screen media, and by many other names. The author touched upon a key issue. The lack of identity for the (digital signage) medium causes the following problems:… http://digitalsignageadvertising.wordpress.com/2012/10/15/identity-crisis-of-digital-signage-what-should-we-call-it/ Nurlan Urazbaev nurazbaev479 79 79 0 0 urn:com:businessweek:bx:article:1936326820285772880-46372c809798084bc93243ad55dff3a4 2012-09-15T09:44:52.022-04:00

I STILL CONSIDER myself a kid for many reasons, one of them definitely is that I love water fountains.

I STILL CONSIDER myself a kid for many reasons, one of them definitely is that I love water fountains. http://www.julieannlozada.com/2011/08/as-long-as-waters-flow.html Julie Ann Lozada jlozada090 1 1 0 0 urn:com:businessweek:bx:article:16576529661319160635-5030433f27ac53efe06faf6369a8006f 2012-05-21T11:01:58.497-04:00

The Digital Place-based Advertising Association (DPAA) announced today that it is accepting submissions of case studies, position papers, panel ideas and keynote speaker proposals for the organization's 5th annual Digital Media Summit slated for October 16th in New York, May 17, 2012

The Digital Place-based Advertising Association (DPAA) announced today that it is accepting submissions of case studies, position papers, panel ideas and keynote speaker proposals for the organization's 5th annual Digital Media Summit slated for October 16th in New York, May 17, 2012 http://www.screenmediadaily.com/news-dpaa-digital-place-based-advertising-digital-signage-out-of-home-media-annual-media-summit-0014001871.shtml Lionel Tepper ltepper437 0 0 0 0 urn:com:businessweek:bx:article:382618547267204418-e380220711403d0d82051c8ead6b0804 2012-09-21T19:37:57.362-04:00

Last week, Nielsen published an article analyzing how much consumers trust -- or don't trust -- various forms of advertising. Not surprisingly, word-of-mouth is way up at the top of the list at 92% trusted, while the category most related to our indust...

Last week, Nielsen published an article analyzing how much consumers trust -- or don't trust -- various forms of advertising. Not surprisingly, word-of-mouth is way up at the top of the list at 92% trusted, while the category most related to our indust... http://digitalsignagepulse.com/news/using-digital-signage-to-amplify-word-of-mouth-marketing/ Nurlan Urazbaev nurazbaev479 13 12 0 1 urn:com:businessweek:bx:article:14185546621794187515-2dbcfcd70593b6fd9821741bf4101d32 2012-09-21T20:21:55.358-04:00

I think that many readers already know Phil Cohen from his rants via Cohen on Content, but Cohen is really a very astute businessman: president and CEO heading and further developing networks under his Care Media Holdings, part of the industry’s most profitable verticals, the healthcare industry. Cohen – also currently vice-chairman of the Digital

I think that many readers already know Phil Cohen from his rants via Cohen on Content, but Cohen is really a very astute businessman: president and CEO heading and further developing networks under his Care Media Holdings, part of the industry’s most profitable verticals, the healthcare industry. Cohen – also currently vice-chairman of the Digital http://digitalsignagepulse.com/news/the-rant-stops-here/ Nurlan Urazbaev nurazbaev479 2 2 0 0 urn:com:businessweek:bx:article:18237980150565705162-f733a064d7fead2ee864763821db04ce 2013-01-13T17:37:03.457-05:00

Spafax Networks’ Automated Platform Connects Buyers and Sellers of DOOH Media By Nurlan Urazbaev, editor of digitalsignagepulse.com In my October 02, 2012 article “Seven Hurdles to Success…“ I described the lack of comprehensive, reliable media-buying tools for placing digital signage DOOH campaigns and mentioned the “aggravation of aggregation”. I wrote, in particular: “The past three years…

Spafax Networks’ Automated Platform Connects Buyers and Sellers of DOOH Media By Nurlan Urazbaev, editor of digitalsignagepulse.com In my October 02, 2012 article “Seven Hurdles to Success…“ I described the lack of comprehensive, reliable media-buying tools for placing digital signage DOOH campaigns and mentioned the “aggravation of aggregation”. I wrote, in particular: “The past three years… http://digitalsignageadvertising.wordpress.com/2012/12/19/spafax-networks-automated-platform-connects-buyers-and-sellers-of-dooh-media/ Nurlan Urazbaev nurazbaev479 7 6 0 1 urn:com:businessweek:bx:article:9708252062912640412-cd862772f123f4ef4dd2f05d83065700 2012-11-04T10:54:23.860-05:00

Finally, I had a chance to visit the Manila Ocean Park! Yehey! At long last, we have our own state-of-the-art Oceanarium in the Philippines!

Finally, I had a chance to visit the Manila Ocean Park! Yehey! At long last, we have our own state-of-the-art Oceanarium in the Philippines! http://www.julieannlozada.com/2011/08/philippines-first-world-class.html Julie Ann Lozada jlozada090 3 3 0 0 urn:com:businessweek:bx:article:4150751125212294467-600b353876cc97c41532670115fdaf81 2012-09-21T19:24:49.065-04:00

Watch this great video produced by BBR + Saatchi & Saatchi and see what their take is… We are in a connected world. We are adapting to connected consumerism. And… we are building models that connect the dots. An Omnichannel Marketing ...

Watch this great video produced by BBR + Saatchi & Saatchi and see what their take is… We are in a connected world. We are adapting to connected consumerism. And… we are building models that connect the dots. An Omnichannel Marketing ... http://digitalsignagepulse.com/news/what-is-integrated-advertising/ Nurlan Urazbaev nurazbaev479 4 4 0 0