accountWhen it comes to online videos, advertisers like to use clickthough rates, or CTRS, to measure success and to justify campaign budgets. Turns out, this metric is about as predictable as the weather. A study by leading video ad network Tidal TV shows how this method should be taken with a grain of salt.
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Reactions to Unpredictability of Video Ad Clickthrough Rates ← Wistia at Work
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