accountMarketers are dead certain that consumers always want something fresh and new; meanwhile, consumers often seem to hate big changes—as Pepsi's and Tropicana's disastrous rebrandings just proved. But for some reason, everyone loves throwback branding.
Join Business Exchange
to access the most
relevant content for you,
filtered by like-minded
business professionals.
Learn more
Reactions to Pepsi Tries Throwback Branding -- with a Premium Price | Design & Innovation
Join Business Exchange
to access the most relevant content for you, filtered by like-minded business professionals. Learn more
account