Live Your Brand–Don’t Just Create It

When you’re in business for yourself, how you act is just as much of your personal brand as how you brand yourself. In branding yourself, most people typically come up with a few words that kind of emulate or define their brand. Those words, however, aren’t good for much if you aren’t “living” them out. How you act needs to trickle down to everyone…not just your clients. You have to “be” the...