accountIn this interview with Dr. Richard Ruff, co-founder of Sales Horizons, we learn more about current medical device sales...
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PHARMACEUTICAL MARKETING
The game and the rules of marketing pharmaceuticals have changed over the years. Pharmaceutical marketing covers the business of advertising and promoting the sale of prescription drugs to doctors and consumers.
Pharmaceutical Marketing is part of Business Exchange, suggested by
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Times have changed for pharma sales and pharma sales training. Big pharma is moving from formal sales pitches to...
Fewer and fewer device adoptions are driven strictly by clinical specifications. People, other than the physician, are...
With an increased number of hospital mergers and acquisitions in 2012, new opportunities open for medical sales,...
NEW YORK (Reuters) - It may take a breakthrough treatment for Alzheimer's disease to match the $130 billion lifetime...
As the number of pharma reps declines, pharma is looking at new ways to engage docs and improve productivity.
A growing number of hospitals are hiring drug and medical device sales reps to call on physicians offices to persuade...
Tom Mottola, Senior Business Systems Manager at Abbott, a global pharmaceuticals and health care products company,...
Pfizer is planning to sell Lipitor at generic prices directly to patients, part of an effort to hold onto sales of...
By Brian Irwin When it comes to paradigm shifts, pharma and biotech aren’t traditionally ahead of the proverbial curve.
Pharmaceutical companies are reducing the size of their sales force and introducing digital tools – where physicians...
Healthcare marketers cautious while awaiting guidance from the FDA. Consumers are using social networks to air their...
Hoping that social media will be a great channel to advertise your pharma or healthcare brand is fantasy.
By Zackary King Since its introduction last year, the iPad has quickly become the life sciences industry’s preferred...
Medical device sales people spend months learning about products, anatomy, and how to sell. Then after passing a...
As pharmaceutical companies begin to implement initiative such as patent pooling and providing cheap consumer drugs to...
By Zackary King When deploying or upgrading Customer Relationship Management (CRM) systems, pharmaceutical companies...
One of the most effective ways in attracting visitors to your web directory is by creating video intros.
Mission, Vision, and Values Statements are the most fundamental elements of strategic planning for a business or...
The medical device industry faces several issues – pricing concerns, health care reform, reimbursement pressures, and...
Top Sources: Pharmaceutical Marketing
- doseofdigital.com
- B2B Marketing Latest Articles RSS Feed
- adage.com
- New York Times
- epharmasummit.blogspot.com
- accenture.com
- marketingperformance-ltd.com
- salestrainingconnection.com
- newbrandstories.wordpress.com
- online.wsj.com
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