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PHARMACEUTICAL MARKETING

The game and the rules of marketing pharmaceuticals have changed over the years. Pharmaceutical marketing covers the business of advertising and promoting the sale of prescription drugs to doctors and consumers.

Pharmaceutical Marketing is part of Business Exchange, suggested by Peter Sonnenreich. This topic contains 1,439 news and 128 blog items. Read updated news, blogs, and resources about Pharmaceutical Marketing. Find user-submitted articles and reactions on Pharmaceutical Marketing from like-minded professionals.

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The most active stories in this topic based on user activity.

FDA Grapples With Regulating Social Media Adsmore

The FDA kicked off a meeting Thursday with 350 pharmaceutical and social-media experts to hear suggestions for...

A Tale of Two Pharma Brand Stories « Storytelling To Create Impact Bra...more

There are two types of discussion when selling and in Pharmaceuticals sales it’s the same. The first type of discussion...

PhRMA Proposes FDA-Approved Logo for Social-Media Marketing - Advertis...more

NEW YORK (AdAge.com) -- PhRMA is advocating for a universal safety symbol -- either the FDA logo itself or an...

Ask Your Doctor If This Ad Is Right for Youmore

Does it seem like you hear the phrase "ask your doctor" every time you turn on the TV? There's a reason.

Deep Branding « Storytelling To Create Impact Brandsmore

Deep Branding requires deep storytelling but how do we get there? Many of the previous post have focused on aspects of...

ANALYSIS: Pharmaceutical marketingmore

A report by the Royal College of Physicians has called for a major review of how drugs companies market to doctors.

Big Pharma Taking Steps to Reach Patients With Digital Media - Adverti...more

Big Pharma Finally Taking Big Steps to Reach Patients With Digital Media Highly Regulated Industry Slowly Mobilizes...

Revenue Optimization: Coming Soon to a Big Drug Company Near Youmore

Major trends with potentially far-reaching consequences for Big Pharma are underway that will likely influence drug...

Sales Force Effectiveness - Survey Results from Eye for Pharmamore

It is not surprising that the industry should find the most challenging issues for its sales force the environmental...

Where's the evidence behind off-label use of drugs?more

Docs comfy with ePromotion, and many prefer it, says studymore

Sixty-seven percent of physicians had a positive attitude toward electronic promotional activities, up from 62% a year...

Pharma Marketing 3.0- Brand Storytelling Marketing Manifestomore

In setting out a new marketing manifesto for pharmaceutical brands, I’m looking to the future where most health care...

How Pharmaceutical Companies Use Analytics to Achieve High Performancemore

Leading pharmaceutical companies are using analytics to drive better decision making and enhance their execution to...

Doctor and Patient - Do You Know What Your Doctor Is Talking About?more

Recent studies have shown that almost half of all Americans have trouble obtaining, understanding or acting on...

Americans Spend $34 Billion on Alternative Medicinemore

After BW reporter Arlene Weintraub's story on resveratrol, I thought it appropriate to post this WebMD article today on...

Online Age Quiz Is a Window for Drug Makersmore

Americans yearn to be young. So it is little wonder that RealAge, which promises to help shave years off your age, has...

Pharma Media Spend Falls 18.4 Percentmore

Nielson reported last Friday that advertising spending among pharmaceutical companies dropped 18.4 percent in 2008,...

Direct from consumer marketingmore

If someone takes your medicine and gets sick, do you want to hear from them, or would you rather have them blog about...

No More Gifts From Drug Companies To Doctors. About Time! « Dave Stein...more

No More Gifts From Drug Companies To Doctors. About Time! Posted on January 14, 2009 by Dave Stein What caught my eye...

Resveratrol: The Hard Sell on Anti-Agingmore

An informative article by Arlene Weintraub of BusinessWeek. Although many stories about resveratrol have been featured...

ePharma Summit 2009: Integration, Scale, ROI… What Really Matters?more

Senator Moves to Stop Scientific Ghostwritingmore

Senator Charles E. Grassley, an Iowa Republican who has led a long-running investigation of conflicts of interest in...

FDA Demands Drug Cos. Stop 'Misleading' Ads on Google, Yahoomore

The FDA's Division of Drug Marketing, Advertising and Communications has sent out letters to 14 leading drug companies...

Arzerra (ofatumumab) appears promising for CLLmore

Social Media: Opportunity or Nightmare?more

An op-ed piece that gives an overview of some of the issues pharma must confront as it considers using social media for...

Topic Feed: Most active content in Pharmaceutical Marketing

Top Sources: Pharmaceutical Marketing

  • adage.com
  • B2B Marketing Latest Articles RSS Feed
  • New York Times
  • marketingperformance-ltd.com
  • accenture.com
  • epharmasummit.blogspot.com
  • Globe Investor
  • mmm-online.com
  • WGN-TV
  • davesteinsblog.wordpress.com

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ASSOCIATE MANAGER, MARKETING ANALYTICS Abbott Medical Optics | Santa Ana, CA
Posted: Nov 18
Sales and Marketing Kindred Healthcare | Cleveland, OH
Posted: Nov 13
Head of Sales and Marketing Pharmaceutical Company | Nashville, TN
Posted: Oct 12
Pharmaceutical Company: Director, Marketing Sciences Pharma Company | New York, NY
Posted: Sep 28
Architect - Pharmaceutical Pharmaceutical | New York, NY
Posted: Oct 15

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