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PHARMACEUTICAL MARKETING
The game and the rules of marketing pharmaceuticals have changed over the years. Pharmaceutical marketing covers the business of advertising and promoting the sale of prescription drugs to doctors and consumers.
Pharmaceutical Marketing is part of Business Exchange, suggested by
Peter Sonnenreich.
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There are two types of discussion when selling and in Pharmaceuticals sales it’s the same. The first type of discussion...
NEW YORK (AdAge.com) -- PhRMA is advocating for a universal safety symbol -- either the FDA logo itself or an...
Does it seem like you hear the phrase "ask your doctor" every time you turn on the TV? There's a reason.
Deep Branding requires deep storytelling but how do we get there? Many of the previous post have focused on aspects of...
A report by the Royal College of Physicians has called for a major review of how drugs companies market to doctors.
Big Pharma Finally Taking Big Steps to Reach Patients With Digital Media Highly Regulated Industry Slowly Mobilizes...
Major trends with potentially far-reaching consequences for Big Pharma are underway that will likely influence drug...
It is not surprising that the industry should find the most challenging issues for its sales force the environmental...
Sixty-seven percent of physicians had a positive attitude toward electronic promotional activities, up from 62% a year...
In setting out a new marketing manifesto for pharmaceutical brands, I’m looking to the future where most health care...
Leading pharmaceutical companies are using analytics to drive better decision making and enhance their execution to...
Recent studies have shown that almost half of all Americans have trouble obtaining, understanding or acting on...
After BW reporter Arlene Weintraub's story on resveratrol, I thought it appropriate to post this WebMD article today on...
Americans yearn to be young. So it is little wonder that RealAge, which promises to help shave years off your age, has...
Nielson reported last Friday that advertising spending among pharmaceutical companies dropped 18.4 percent in 2008,...
If someone takes your medicine and gets sick, do you want to hear from them, or would you rather have them blog about...
No More Gifts From Drug Companies To Doctors. About Time! Posted on January 14, 2009 by Dave Stein What caught my eye...
An informative article by Arlene Weintraub of BusinessWeek. Although many stories about resveratrol have been featured...
Senator Charles E. Grassley, an Iowa Republican who has led a long-running investigation of conflicts of interest in...
The FDA's Division of Drug Marketing, Advertising and Communications has sent out letters to 14 leading drug companies...
An op-ed piece that gives an overview of some of the issues pharma must confront as it considers using social media for...
Top Sources: Pharmaceutical Marketing
- adage.com
- B2B Marketing Latest Articles RSS Feed
- New York Times
- marketingperformance-ltd.com
- accenture.com
- epharmasummit.blogspot.com
- Globe Investor
- mmm-online.com
- WGN-TV
- davesteinsblog.wordpress.com
