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PHARMACEUTICAL MARKETING
The game and the rules of marketing pharmaceuticals have changed over the years. Pharmaceutical marketing covers the business of advertising and promoting the sale of prescription drugs to doctors and consumers.
Pharmaceutical Marketing is part of Business Exchange, suggested by
Peter Sonnenreich.
This topic contains
677 news
and
103 blog
items.
Read updated news, blogs, and resources about Pharmaceutical Marketing. Find user-submitted articles and reactions on Pharmaceutical Marketing from
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News
Recent news on this topic.
Medical device innovation is slowing down - so product categories are becoming more and more crowded often filled with...
While many of the new physicians may have similar professional and personal drivers as their more senior colleagues,...
If you missed some of our medical sales and medical device blogs posts, here’s a chance to look at our most popular...
Hospitals are going through a transformational period - changing what they buy and how they buy. Sales will not prosper...
Jobs in biotechnology and biopharmaceuticals. The primary take-home message for effective resume writing is to make the...
In this interview with Dr. Richard Ruff, co-founder of Sales Horizons, we learn more about current medical device sales...
Times have changed for pharma sales and pharma sales training. Big pharma is moving from formal sales pitches to...
Fewer and fewer device adoptions are driven strictly by clinical specifications. People, other than the physician, are...
With an increased number of hospital mergers and acquisitions in 2012, new opportunities open for medical sales,...
A growing number of hospitals are hiring drug and medical device sales reps to call on physicians offices to persuade...
If you missed some of our medical sales and medical device blogs posts in the salestrainingconnection.
By Zackary King Since its introduction last year, the iPad has quickly become the life sciences industry’s preferred...
By Brian Irwin Managing the pull-through of a successful national brand campaign at the local level is always...
Tom Mottola, Senior Business Systems Manager at Abbott, a global pharmaceuticals and health care products company,...
Beset by insurance costs and desperate to make sure that drivers pass health tests, trucking companies and industry...
Pfizer is planning to sell Lipitor at generic prices directly to patients, part of an effort to hold onto sales of...
Mission, Vision, and Values Statements are the most fundamental elements of strategic planning for a business or...
NEW YORK (Reuters) - It may take a breakthrough treatment for Alzheimer's disease to match the $130 billion lifetime...
Top Sources: Pharmaceutical Marketing
- adage.com
- salestrainingconnection.com
- New York Times
- epharmasummit.blogspot.com
- accenture.com
- marketingperformance-ltd.com
- online.wsj.com
- goo.gl
- Reuters
- BusinessWeek
account