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PHARMACEUTICAL MARKETING

The game and the rules of marketing pharmaceuticals have changed over the years. Pharmaceutical marketing covers the business of advertising and promoting the sale of prescription drugs to doctors and consumers.

Pharmaceutical Marketing is part of Business Exchange, suggested by Peter Sonnenreich. This topic contains 704 news and 104 blog items. Read updated news, blogs, and resources about Pharmaceutical Marketing. Find user-submitted articles and reactions on Pharmaceutical Marketing from like-minded professionals.

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US Democrat Backs Advertising Limits For Medicinesmore

Rep. Henry Waxman made a renewed call on Monday for giving regulators the power to ban advertisements to consumers...

DTC In the Crosshairs of Congressman Waxmanmore

Eye on FDA examines intent of Rep. Waxman to place a moratorium oin direct to consumer advertising in next...

'Recession-Proof' P&G Aims to Renegotiate Media Spending Globallymore

a year ago. But long term, and quite possibly in the current fiscal year, P&G expects to grow marketing spending at...

Online Video & Pharmaceutical Marketingmore

(for some reason only the first 15 of 2o plus slides are appearing) Online Video and Pharmaceutical Marketing.

Drug makers beat earnings expectationsmore

Pfizer, the world's biggest seller of prescription drugs, and its smaller U.S. rival Schering-Plough both beat...

Free Prescription Drug Samples Pose Risk to Kidsmore

The U.S. National Institute on Drug Abuse has more about prescription drug abuse. Tags: FDA | drugs | prescription...

Get a Pharmaceutical Marketing Jobmore

Position of Pharmacy Sales Reps come under Pharmaceutical Marketing Jobs which is one of the highly Lucrative Sales...

Why No One Uses Your Health, Medication, or Exercise Trackers | Dose o...more

Too many health-related trackers are made each day that people will never use over time. This post explains why.

MedImpact Study Highlights Effects Of Value-Based Benefit Design On Ad...more

MedImpact researchers and Health Alliance Medical Plans, a MedImpact client, presented findings from an important new...

GlaxoSmithKline uses $3.6bn Stiefel deal to combat the craving for a m...more

GlaxoSmithKline (GSK) plans to launch dozens of skin treatments in Britain after agreeing to buy Stiefel Laboratories,...

No second act: Raptiva reintroduction unlikelymore

Unlike the multiple sclerosis (MS) drug Tysabri (natalizumab, Biogen Idec), which was pulled from the U.S.

New biorepository for Laboratory Corp of Americamore

The Charlotte Business Journal is reporting that the Laboratory Corp of America is moving to a new biorepository in...

Advertising: Tylenol Latest Brand to Come Under FDA Scrutiny - Adverti...more

First, the Food and Drug Administration went after Cheerios. Now it appears to be targeting another beloved U.S.

Senator Moves to Stop Scientific Ghostwritingmore

Senator Charles E. Grassley, an Iowa Republican who has led a long-running investigation of conflicts of interest in...

New Report Shows Companies Need to Improve Customer Servicemore

"The State of Customer Service" offers a glimpse of what real people think about customer service these days.

Biosimilars in the EU: delivering the goods?more

In January, leading pharmaceutical experts attended the 2009 Forum Institute seminar on biosimilars, and the challenges...

Do Pharmaceutical Marketing Activities Raise Prices? Evidence from...more

Michael L Capella, Charles R Taylor, Randall C Campbell, Lance S Longwell. Journal of Public Policy & Marketing.

Part 2 - The Power of the Question (Rx for Deadly Mistakes)more

You may or may not know this: Art has its foundations in utility. Great works of earlier centuries were never meant to...

Leaders in Value Based Insurance Design – Cyndy Nayer and Mark Fendric...more

Citing an op-ed in the Houston Chronicle (5/28) where Sen. Kay Bailey Hutchison (R-TX) wrote, “One of the most...

Q&A with Christopher M. Shroeder, CEO & President , The Health...more

You’ve been innovating from the beginning. What lessons can we use from then with the innovation and web 2.0 today?

Panel Discussion, Real Age more

What is the role of online media to promote dialogue with patients?

Biogen Idec lobbying for approval process for biosimilarsmore

According to Forbes, Biogen Idec has spent over $290,000 lobbying for an approval process from the federal government...

Zero discharge policy can earn Pharma a few dollars more

Recently in the Business Standard, B Krishna Mohan wrote about how some companies are taking their waste and selling it...

Lilly Reaches Zyprexa Settlementmore

Eli Lilly & Co. agreed to pay $1.42 billion in a long-awaited settlement with federal prosecutors regarding...

Ghostwriters Paid by Wyeth Aided Its Drugsmore

Newly unveiled court documents show that ghostwriters paid by a pharmaceutical company played a major role in producing...

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  • New York Times
  • marketingperformance-ltd.com
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Jobs in this Topic

Director - Business Development - Chemicals and Pharmaceuticals Tridiagonal Solutions | New Brunswick, NJ
Posted: Apr 24
Associate Director Sr Manager Marketing Regeneron | Tarrytown, NY
Posted: May 22
Pharmaceutical Sales Representative, Orthopaedic Ferring Pharmaceuticals | Brooklyn, NY
Posted: May 6
Sr. Analyst - Pharmaceutical Marketing Analytics Analytic Recruiting | Bridgewater, NJ
Posted: Mar 21
VPSVP Digital Analyst, Rx Pharmaceutical Advertising Havas Health | Hamilton, NJ
Posted: May 20

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