Rep. Henry Waxman made a renewed call on Monday for giving regulators the power to ban advertisements to consumers...
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PHARMACEUTICAL MARKETING
The game and the rules of marketing pharmaceuticals have changed over the years. Pharmaceutical marketing covers the business of advertising and promoting the sale of prescription drugs to doctors and consumers.
Pharmaceutical Marketing is part of Business Exchange, suggested by
Peter Sonnenreich.
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Eye on FDA examines intent of Rep. Waxman to place a moratorium oin direct to consumer advertising in next...
a year ago. But long term, and quite possibly in the current fiscal year, P&G expects to grow marketing spending at...
(for some reason only the first 15 of 2o plus slides are appearing) Online Video and Pharmaceutical Marketing.
Pfizer, the world's biggest seller of prescription drugs, and its smaller U.S. rival Schering-Plough both beat...
The U.S. National Institute on Drug Abuse has more about prescription drug abuse. Tags: FDA | drugs | prescription...
Position of Pharmacy Sales Reps come under Pharmaceutical Marketing Jobs which is one of the highly Lucrative Sales...
Too many health-related trackers are made each day that people will never use over time. This post explains why.
MedImpact researchers and Health Alliance Medical Plans, a MedImpact client, presented findings from an important new...
GlaxoSmithKline (GSK) plans to launch dozens of skin treatments in Britain after agreeing to buy Stiefel Laboratories,...
Unlike the multiple sclerosis (MS) drug Tysabri (natalizumab, Biogen Idec), which was pulled from the U.S.
The Charlotte Business Journal is reporting that the Laboratory Corp of America is moving to a new biorepository in...
First, the Food and Drug Administration went after Cheerios. Now it appears to be targeting another beloved U.S.
Senator Charles E. Grassley, an Iowa Republican who has led a long-running investigation of conflicts of interest in...
"The State of Customer Service" offers a glimpse of what real people think about customer service these days.
In January, leading pharmaceutical experts attended the 2009 Forum Institute seminar on biosimilars, and the challenges...
Michael L Capella, Charles R Taylor, Randall C Campbell, Lance S Longwell. Journal of Public Policy & Marketing.
You may or may not know this: Art has its foundations in utility. Great works of earlier centuries were never meant to...
Citing an op-ed in the Houston Chronicle (5/28) where Sen. Kay Bailey Hutchison (R-TX) wrote, “One of the most...
You’ve been innovating from the beginning. What lessons can we use from then with the innovation and web 2.0 today?
What is the role of online media to promote dialogue with patients?
According to Forbes, Biogen Idec has spent over $290,000 lobbying for an approval process from the federal government...
Recently in the Business Standard, B Krishna Mohan wrote about how some companies are taking their waste and selling it...
Eli Lilly & Co. agreed to pay $1.42 billion in a long-awaited settlement with federal prosecutors regarding...
Newly unveiled court documents show that ghostwriters paid by a pharmaceutical company played a major role in producing...
Top Sources: Pharmaceutical Marketing
- doseofdigital.com
- salestrainingconnection.com
- B2B Marketing Latest Articles RSS Feed
- adage.com
- goo.gl
- New York Times
- marketingperformance-ltd.com
- epharmasummit.blogspot.com
- accenture.com
- newbrandstories.wordpress.com
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