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<title>Predictive Analytics - Business Exchange</title>
<subtitle>Most Active Articles</subtitle>
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<updated>2013-05-19T21:27:49.169-04:00</updated>
<author>
<name>Business Exchange</name>
<email>Business_Exchange@businessweek.com</email>
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<id>urn:com:businessweek:bx:topic:most-active:predictive-analytics</id>
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<entry>
<title>The Age of Big Data</title>
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<updated>2013-04-27T15:29:48.514-04:00</updated>
<summary>This BBC Horizon documentary looks at the arrival of the age of &quot;big data&quot;. While data has been around since the dawn of time, only recently has the technology evolved that has allowed us to more efficiently capture, store and interrogate the data. This has profound implications for financial markets, but it also has many other real world applications.</summary>
<content type="html">This BBC Horizon documentary looks at the arrival of the age of &quot;big data&quot;. While data has been around since the dawn of time, only recently has the technology evolved that has allowed us to more efficiently capture, store and interrogate the data. This has profound implications for financial markets, but it also has many other real world applications.</content>
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<title>financedocumentaries.com</title>
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<bx:fullname>Econ Grapher</bx:fullname>
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<entry>
<title>Study Underscores Challenges Companies Face Accessing and Leveraging Standards and Product Information</title>
<link href="http://bx.businessweek.com/predictive-analytics/study-underscores-challenges-companies-face-accessing-and-leveraging-standards-and-product-information/3178125774660612826-33b1b6bbf7d1d55d406c2432dcd36852/"/>
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<updated>2012-10-16T14:11:39.947-04:00</updated>
<summary>Survey explores organizations&#39; ability to manage ever-increasing product development information flowing inside &amp; outside their organization.</summary>
<content type="html">Survey explores organizations&#39; ability to manage ever-increasing product development information flowing inside &amp; outside their organization.</content>
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<title>inventionmachine.com</title>
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<entry>
<title>Analytical Worlds Blog – Predictive Analytics and Text Analytics – by Eric Siegel, Ph.D. » The Obama Camp Persuaded Millions of Voters with Uplift Modeling</title>
<link href="http://bx.businessweek.com/predictive-analytics/analytical-worlds-blog--predictive-analytics-and-text-analytics--by-eric-siegel-phd--the-obama-camp-persuaded-millions-of-voters-with-uplift-modeling/6226993149989646675-be79a151eb0c609b23905c3ac9cdfab0/"/>
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<updated>2013-02-25T13:00:18.332-05:00</updated>
<summary></summary>
<content type="html"></content>
<source>
<title>predictiveanalyticsworld.com</title>
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<entry>
<title>The Journey of Business Analytics [INFOGRAPHIC]</title>
<link href="http://bx.businessweek.com/predictive-analytics/the-journey-of-business-analytics-infographic/10022434007200216127-3fd6ee1ddd0e08ba3a258dce8aa03e7d/"/>
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<updated>2013-04-01T22:07:11.217-04:00</updated>
<summary></summary>
<content type="html"></content>
<source>
<title>scm-operations.com</title>
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<bx:fullname>Ben Benjabutr</bx:fullname>
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<entry>
<title>Highlights From the Sloan Sports Analytics Conference</title>
<link href="http://bx.businessweek.com/predictive-analytics/highlights-from-the-sloan-sports-analytics-conference/6064783033920813987-f7ee180cfa49fc0895ef4b91ff9a2b6c/"/>
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<updated>2013-03-07T16:26:05.140-05:00</updated>
<summary>Connecting Brands, Leaders, Employees, and Customers (by Bruce Temkin)</summary>
<content type="html">Connecting Brands, Leaders, Employees, and Customers (by Bruce Temkin)</content>
<source>
<title>experiencematters.wordpress.com</title>
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<bx:fullname>Bruce Temkin</bx:fullname>
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<entry>
<title>Big Data and Big Solutions</title>
<link href="http://bx.businessweek.com/predictive-analytics/big-data-and-big-solutions/10226593307997672626-43a7dbce98e51c5467bec36c87e3577c/"/>
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<updated>2013-02-15T13:40:58.660-05:00</updated>
<summary>In 2013, we&#39;ll see information gleaned from BIG data; applied in ways never before seen. But it&#39;s not all about the data - it&#39;s about applying it with BIG solutions.</summary>
<content type="html">In 2013, we&#39;ll see information gleaned from BIG data; applied in ways never before seen. But it&#39;s not all about the data - it&#39;s about applying it with BIG solutions.</content>
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<title>bkv.com</title>
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<bx:adder>
<bx:fullname>Dave Mundo</bx:fullname>
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<entry>
<title>Big Data Strategy | How to Get Into Big Data Analytics</title>
<link href="http://bx.businessweek.com/predictive-analytics/big-data-strategy--how-to-get-into-big-data-analytics/1669247581915579225-dad1e6863b538fcfc4c869ce7983af71/"/>
<id>urn:com:businessweek:bx:article:1669247581915579225-dad1e6863b538fcfc4c869ce7983af71</id>
<updated>2013-02-28T01:18:27.118-05:00</updated>
<summary>By integrating rich, relevant business data and powerful analytics, big data allows businesses to quickly assess emerging trends, identify correlations, and take meaningful actions.</summary>
<content type="html">By integrating rich, relevant business data and powerful analytics, big data allows businesses to quickly assess emerging trends, identify correlations, and take meaningful actions.</content>
<source>
<title>designdamage.com</title>
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<bx:external-link>http://www.designdamage.com/how-to-get-into-big-data-analytics/</bx:external-link>
<bx:adder>
<bx:fullname>Eric Tsai</bx:fullname>
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<entry>
<title>WSJ: HP Piloted Program to Predict Which Workers Would Quit</title>
<link href="http://bx.businessweek.com/predictive-analytics/wsj-hp-piloted-program-to-predict-which-workers-would-quit/12127201441732881991-f9deb110d6c9afa5c66d6996f8e7191c/"/>
<id>urn:com:businessweek:bx:article:12127201441732881991-f9deb110d6c9afa5c66d6996f8e7191c</id>
<updated>2013-03-20T16:29:05.364-04:00</updated>
<summary>Eric Siegel, Ph.D., author of Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die&quot; (Wiley).</summary>
<content type="html">Eric Siegel, Ph.D., author of Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die&quot; (Wiley).</content>
<source>
<title>predictiveanalyticsworld.com</title>
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<bx:external-link>http://www.predictiveanalyticsworld.com/blog/?p=999</bx:external-link>
<bx:adder>
<bx:fullname>Elise Johnson</bx:fullname>
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<entry>
<title>Eric Siegel answers eight questions about predictive analytics</title>
<link href="http://bx.businessweek.com/predictive-analytics/eric-siegel-answers-eight-questions-about-predictive-analytics/10488891952536726488-1c199fd0e93e77be480d744c01b686a0/"/>
<id>urn:com:businessweek:bx:article:10488891952536726488-1c199fd0e93e77be480d744c01b686a0</id>
<updated>2013-02-27T17:42:09.527-05:00</updated>
<summary>Eric Siegel, author of &quot;Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die&quot; (Wiley, 2013 - http://www.thepredictionbook.com), answer...</summary>
<content type="html">Eric Siegel, author of &quot;Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die&quot; (Wiley, 2013 - http://www.thepredictionbook.com), answer...</content>
<source>
<title>youtube.com</title>
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<bx:fullname>Elise Johnson</bx:fullname>
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<entry>
<title>5 Must Watch YouTube Videos on Big Data</title>
<link href="http://bx.businessweek.com/predictive-analytics/5-must-watch-youtube-videos-on-big-data/15792122628932121960-c162f081dedb63584a6441e81ce56659/"/>
<id>urn:com:businessweek:bx:article:15792122628932121960-c162f081dedb63584a6441e81ce56659</id>
<updated>2013-02-26T21:54:13.854-05:00</updated>
<summary>5 Must Watch YouTube Videos on Big Data</summary>
<content type="html">5 Must Watch YouTube Videos on Big Data</content>
<source>
<title>hkotadia.com</title>
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<bx:external-link>http://hkotadia.com/archives/5186</bx:external-link>
<bx:adder>
<bx:fullname>Harish Kotadia, Ph.D.</bx:fullname>
<bx:id>dkotadia744</bx:id>
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<entry>
<title>Predictive Analytics Day</title>
<link href="http://bx.businessweek.com/predictive-analytics/predictive-analytics-day/12125043134126217344-b41447d7178a797c86c87ed69aa99287/"/>
<id>urn:com:businessweek:bx:article:12125043134126217344-b41447d7178a797c86c87ed69aa99287</id>
<updated>2013-03-14T15:42:33.003-04:00</updated>
<summary>Get “Predictive Analytics” – the Book – and Enjoy Free Online Training Analytical Worlds Blog – Predictive Analytics and Text Analytics – by Eric Siegel, Ph.D. »</summary>
<content type="html">Get “Predictive Analytics” – the Book – and Enjoy Free Online Training Analytical Worlds Blog – Predictive Analytics and Text Analytics – by Eric Siegel, Ph.D. »</content>
<source>
<title>predictiveanalyticsworld.com</title>
</source>
<bx:external-link>http://www.predictiveanalyticsworld.com/blog/?p=907</bx:external-link>
<bx:adder>
<bx:fullname>Elise Johnson</bx:fullname>
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<entry>
<title>Simplified Analytics: Big data Analytics – A disruptive technology !!</title>
<link href="http://bx.businessweek.com/predictive-analytics/simplified-analytics-big-data-analytics--a-disruptive-technology-/7862121051358172731-f62b1509d05893aa46090f115922347d/"/>
<id>urn:com:businessweek:bx:article:7862121051358172731-f62b1509d05893aa46090f115922347d</id>
<updated>2013-01-13T01:06:45.806-05:00</updated>
<summary></summary>
<content type="html"></content>
<source>
<title>simplified-analytics.blogspot.in</title>
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<bx:adder>
<bx:fullname>Sandeep Raut</bx:fullname>
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<entry>
<title>Achieving Influencer Status Online</title>
<link href="http://bx.businessweek.com/predictive-analytics/achieving-influencer-status-online/1977023560465872345-a2793f241ee3b377f0d6823a3c4c852d/"/>
<id>urn:com:businessweek:bx:article:1977023560465872345-a2793f241ee3b377f0d6823a3c4c852d</id>
<updated>2012-06-16T06:55:02.940-04:00</updated>
<summary>There is much talk about finding online influencers who can help you to advance your business through your online interactions. On the other side, there are ways that you can become an online influencer also so that others can benefit.</summary>
<content type="html">There is much talk about finding online influencers who can help you to advance your business through your online interactions. On the other side, there are ways that you can become an online influencer also so that others can benefit.</content>
<source>
<title>compukol.com</title>
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<bx:fullname>Michael Cohn</bx:fullname>
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<entry>
<title>Customer Analytics Gone Wrong – Eight Common Mistakes to Avoid When Deploying Customer Analytics Models</title>
<link href="http://bx.businessweek.com/predictive-analytics/customer-analytics-gone-wrong--eight-common-mistakes-to-avoid-when-deploying-customer-analytics-models/4633916650331354045-dfa422b33c96bb9a1b0bef2c1a73b51f/"/>
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<updated>2013-02-12T03:06:16.318-05:00</updated>
<summary>Designing customer analytics models is only half the battle. Equally, if not more difficult, is deploying them, such that actions triggered by the model outputs are being taken on a daily basis. In this follow-up article, we highlight some of the most commonly made mistakes that prevent companies from succeeding at deploying models…</summary>
<content type="html">Designing customer analytics models is only half the battle. Equally, if not more difficult, is deploying them, such that actions triggered by the model outputs are being taken on a daily basis. In this follow-up article, we highlight some of the most commonly made mistakes that prevent companies from succeeding at deploying models…</content>
<source>
<title>forteconsultancy.wordpress.com</title>
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<bx:fullname>Forte Consultancy Group</bx:fullname>
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<entry>
<title>The Future of Prediction: Predictive Analytics in 2020</title>
<link href="http://bx.businessweek.com/predictive-analytics/the-future-of-prediction-predictive-analytics-in-2020/6227712585863696845-21cd2df222ae1a56125fcb8af2ffb7f2/"/>
<id>urn:com:businessweek:bx:article:6227712585863696845-21cd2df222ae1a56125fcb8af2ffb7f2</id>
<updated>2013-02-27T17:45:31.998-05:00</updated>
<summary>Predictive Analytical Worlds Blog – Predictive Analytics and Text Analytics – by Eric Siegel, Ph.D.</summary>
<content type="html">Predictive Analytical Worlds Blog – Predictive Analytics and Text Analytics – by Eric Siegel, Ph.D.</content>
<source>
<title>predictiveanalyticsworld.com</title>
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<bx:external-link>http://www.predictiveanalyticsworld.com/blog/?p=894</bx:external-link>
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<bx:fullname>Elise Johnson</bx:fullname>
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<entry>
<title>Deathwatch: Five Reasons Organizations Predict When You Will Die – by Eric Siegel, Ph.D.</title>
<link href="http://bx.businessweek.com/predictive-analytics/deathwatch-five-reasons-organizations-predict-when-you-will-die--by-eric-siegel-phd/12125043134048788029-71fa5b18b7ae6d255990f011a9b011bf/"/>
<id>urn:com:businessweek:bx:article:12125043134048788029-71fa5b18b7ae6d255990f011a9b011bf</id>
<updated>2013-03-04T14:46:50.912-05:00</updated>
<summary></summary>
<content type="html"></content>
<source>
<title>predictiveanalyticsworld.com</title>
</source>
<bx:external-link>http://www.predictiveanalyticsworld.com/blog/?p=902</bx:external-link>
<bx:adder>
<bx:fullname>Elise Johnson</bx:fullname>
<bx:id>ejohnson265</bx:id>
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<entry>
<title>Nate Silver and FiveThirtyEight Show How Predictive Analytics Can Get Real - The CIO Report</title>
<link href="http://bx.businessweek.com/predictive-analytics/nate-silver-and-fivethirtyeight-show-how-predictive-analytics-can-get-real---the-cio-report/1082853336193170593-da1cf57d2719a3d10a3fd76bb6596e87/"/>
<id>urn:com:businessweek:bx:article:1082853336193170593-da1cf57d2719a3d10a3fd76bb6596e87</id>
<updated>2012-12-24T10:55:57.484-05:00</updated>
<summary>Nate Silver demonstrates that forecasting can be purged of ‘magical realism,’ Guest Columnist Irving Wladawsky-Berger writes. As in politics and sports, so in business—which is why CIOs should pay attention, he says.</summary>
<content type="html">Nate Silver demonstrates that forecasting can be purged of ‘magical realism,’ Guest Columnist Irving Wladawsky-Berger writes. As in politics and sports, so in business—which is why CIOs should pay attention, he says.</content>
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<title>blogs.wsj.com</title>
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<bx:external-link>http://blogs.wsj.com/cio/2012/12/16/nate-silver-fivethirtyeight-prove-predictive-analytics-getting-real/</bx:external-link>
<bx:adder>
<bx:fullname>Veeranjaneyulu Chettupalli</bx:fullname>
<bx:id>vchettupalli974</bx:id>
<bx:link href="http://bx.businessweek.com/profile/veeranjaneyulu-chettupalli/vchettupalli974/"/>
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<bx:total>31</bx:total>
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<entry>
<title>13 Customer Experience Trends to Watch in 2013 « Customer Experience Matters</title>
<link href="http://bx.businessweek.com/predictive-analytics/13-customer-experience-trends-to-watch-in-2013--customer-experience-matters/5362259599147000126-a93bcc9057b653ec92e93f9496e072ea/"/>
<id>urn:com:businessweek:bx:article:5362259599147000126-a93bcc9057b653ec92e93f9496e072ea</id>
<updated>2013-01-04T09:56:03.683-05:00</updated>
<summary>2012 was a very active year for customer experience management. I expect 2013 to be an even more robust year as we move deeper into the Era of CX Professionalism. Here are 13 CX trends to keep an eye on this year as these efforts gain maturity: Decline of surveys. As more companies thirst for customer…</summary>
<content type="html">2012 was a very active year for customer experience management. I expect 2013 to be an even more robust year as we move deeper into the Era of CX Professionalism. Here are 13 CX trends to keep an eye on this year as these efforts gain maturity: Decline of surveys. As more companies thirst for customer…</content>
<source>
<title>experiencematters.wordpress.com</title>
</source>
<bx:external-link>http://experiencematters.wordpress.com/2013/01/04/12-customer-experience-trends-for-2013/</bx:external-link>
<bx:adder>
<bx:fullname>Bruce Temkin</bx:fullname>
<bx:id>btemkin340</bx:id>
<bx:link href="http://bx.businessweek.com/profile/bruce-temkin/btemkin340/"/>
</bx:adder>
<bx:action>
<bx:total>31</bx:total>
<bx:view>31</bx:view>
<bx:save>0</bx:save>
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</entry>
<entry>
<title>Simplified Analytics: Enhancing Customer experience with Big Data Analytics</title>
<link href="http://bx.businessweek.com/predictive-analytics/simplified-analytics-enhancing-customer-experience-with-big-data-analytics/4192430539970804841-131902a4fb419f6560c28ee082e96b2e/"/>
<id>urn:com:businessweek:bx:article:4192430539970804841-131902a4fb419f6560c28ee082e96b2e</id>
<updated>2013-01-13T01:05:51.052-05:00</updated>
<summary></summary>
<content type="html"></content>
<source>
<title>simplified-analytics.blogspot.in</title>
</source>
<bx:external-link>http://simplified-analytics.blogspot.in/2013/01/enhancing-customer-experience-with-big.html</bx:external-link>
<bx:adder>
<bx:fullname>Sandeep Raut</bx:fullname>
<bx:id>srautpmp882</bx:id>
<bx:link href="http://bx.businessweek.com/profile/sandeep-raut/srautpmp882/"/>
</bx:adder>
<bx:action>
<bx:total>24</bx:total>
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<entry>
<title>MREB | Using Predictive Analytics to Solve the Focus Group Dilemma</title>
<link href="http://bx.businessweek.com/predictive-analytics/mreb--using-predictive-analytics-to-solve-the-focus-group-dilemma/5742874489677137394-df551e86680c91c2c5877c4736a6d3b0/"/>
<id>urn:com:businessweek:bx:article:5742874489677137394-df551e86680c91c2c5877c4736a6d3b0</id>
<updated>2012-08-17T17:04:05.712-04:00</updated>
<summary>Jan Gollins of Delta Modelling Group joins Ahmad Naim, M.D., of Janssen Scientific Affairs, Johnson &amp; Johnson to talk about how they use predictive analytics to get more from focus groups.</summary>
<content type="html">Jan Gollins of Delta Modelling Group joins Ahmad Naim, M.D., of Janssen Scientific Affairs, Johnson &amp; Johnson to talk about how they use predictive analytics to get more from focus groups.</content>
<source>
<title>mreb.exbdblogs.com</title>
</source>
<bx:external-link>http://mreb.exbdblogs.com/2012/08/17/using-predictive-analytics-to-solve-the-focus-group-dilemma/</bx:external-link>
<bx:adder>
<bx:fullname>CEB&#39;s Market Research Executive Board</bx:fullname>
<bx:id>mexecutiveboard278</bx:id>
<bx:link href="http://bx.businessweek.com/profile/cebs-marketresearchexecutiveboard/mexecutiveboard278/"/>
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<bx:action>
<bx:total>9</bx:total>
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</entry>
<entry>
<title>The Eight I&#39;s of Infinite Innovation</title>
<link href="http://bx.businessweek.com/predictive-analytics/the-eight-is-of-infinite-innovation/11642645457972242155-8a897b01681fe79fbfd6a76e2179aaf5/"/>
<id>urn:com:businessweek:bx:article:11642645457972242155-8a897b01681fe79fbfd6a76e2179aaf5</id>
<updated>2012-10-28T22:50:30.423-04:00</updated>
<summary>Everyone is struggling to identify a way to make innovation repeatable, sustainable. But, unfortunately most thought leaders make potentially useful innovation frameworks unnecessarily complex. My goal with the Eight I&#39;s of Infinite Innovation is to create a portable mental model that organizations can use to guide innovation in a repeatable way.</summary>
<content type="html">Everyone is struggling to identify a way to make innovation repeatable, sustainable. But, unfortunately most thought leaders make potentially useful innovation frameworks unnecessarily complex. My goal with the Eight I&#39;s of Infinite Innovation is to create a portable mental model that organizations can use to guide innovation in a repeatable way.</content>
<source>
<title>mixprize.org</title>
</source>
<bx:external-link>http://www.mixprize.org/hack/eight-infinite-innovation</bx:external-link>
<bx:adder>
<bx:fullname>Braden Kelley</bx:fullname>
<bx:id>bkelley034</bx:id>
<bx:link href="http://bx.businessweek.com/profile/braden-kelley/bkelley034/"/>
</bx:adder>
<bx:action>
<bx:total>6</bx:total>
<bx:view>6</bx:view>
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<entry>
<title>Simplified Analytics: so what is prescriptive analytics?</title>
<link href="http://bx.businessweek.com/predictive-analytics/simplified-analytics-so-what-is-prescriptive-analytics/9740655466787732843-24d40be496a6b014006397b9af749a7b/"/>
<id>urn:com:businessweek:bx:article:9740655466787732843-24d40be496a6b014006397b9af749a7b</id>
<updated>2012-12-01T22:05:48.651-05:00</updated>
<summary></summary>
<content type="html"></content>
<source>
<title>simplified-analytics.blogspot.in</title>
</source>
<bx:external-link>http://simplified-analytics.blogspot.in/2012/09/so-what-is-prescriptive-analytics.html</bx:external-link>
<bx:adder>
<bx:fullname>Sandeep Raut</bx:fullname>
<bx:id>srautpmp882</bx:id>
<bx:link href="http://bx.businessweek.com/profile/sandeep-raut/srautpmp882/"/>
</bx:adder>
<bx:action>
<bx:total>21</bx:total>
<bx:view>21</bx:view>
<bx:save>0</bx:save>
<bx:reaction>0</bx:reaction>
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</entry>
<entry>
<title>Booz &amp; Company 2012 Global Innovation Study</title>
<link href="http://bx.businessweek.com/predictive-analytics/booz--company-2012-global-innovation-study/4977935968575213792-1591046c605940e430837c814e8a64b0/"/>
<id>urn:com:businessweek:bx:article:4977935968575213792-1591046c605940e430837c814e8a64b0</id>
<updated>2012-11-13T20:41:20.113-05:00</updated>
<summary>The early stages of innovation can be challenging. But Booz &amp; Company&#39;s annual study of R&amp;D spending reveals that successful innovators bring clarity to a process often described as fuzzy and vague.</summary>
<content type="html">The early stages of innovation can be challenging. But Booz &amp; Company&#39;s annual study of R&amp;D spending reveals that successful innovators bring clarity to a process often described as fuzzy and vague.</content>
<source>
<title>innovationexcellence.com</title>
</source>
<bx:external-link>http://www.innovationexcellence.com/blog/2012/10/31/booz-company-2012-global-innovation-study/</bx:external-link>
<bx:adder>
<bx:fullname>Dru Sturgess</bx:fullname>
<bx:id>dsturgess259</bx:id>
<bx:link href="http://bx.businessweek.com/profile/dru-sturgess/dsturgess259/"/>
</bx:adder>
<bx:action>
<bx:total>15</bx:total>
<bx:view>15</bx:view>
<bx:save>0</bx:save>
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</entry>
<entry>
<title>Key Performance Indicators (KPIs)</title>
<link href="http://bx.businessweek.com/predictive-analytics/key-performance-indicators-kpis/11919350807130820769-397b86913dfa76328b38f8add91e6423/"/>
<id>urn:com:businessweek:bx:article:11919350807130820769-397b86913dfa76328b38f8add91e6423</id>
<updated>2012-09-12T20:47:54.728-04:00</updated>
<summary>An easy guide to understand and use smartly the Key Performance Indicators (KPIs).</summary>
<content type="html">An easy guide to understand and use smartly the Key Performance Indicators (KPIs).</content>
<source>
<title>smartkpis.com</title>
</source>
<bx:external-link>http://www.smartkpis.com/key-performance-indicator-KPI</bx:external-link>
<bx:adder>
<bx:fullname>Aurel Brudan</bx:fullname>
<bx:id>abrudan585</bx:id>
<bx:link href="http://bx.businessweek.com/profile/aurel-brudan/abrudan585/"/>
</bx:adder>
<bx:action>
<bx:total>26</bx:total>
<bx:view>24</bx:view>
<bx:save>0</bx:save>
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</entry>
<entry>
<title>Customer Analytics Gone Wrong – Ten Common Mistakes To Avoid When Designing Customer Analytics Models</title>
<link href="http://bx.businessweek.com/predictive-analytics/customer-analytics-gone-wrong--ten-common-mistakes-to-avoid-when-designing-customer-analytics-models/7399001678967128699-066de18f21e6528e13030cec30367f20/"/>
<id>urn:com:businessweek:bx:article:7399001678967128699-066de18f21e6528e13030cec30367f20</id>
<updated>2012-05-15T03:52:50.593-04:00</updated>
<summary>The potential that customer analytics models hold within them are extensive for the companies that choose to utilize them to better their marketing and sales activities. But even best-in-class companies get it wrong sometimes by making mistakes in how they design their models, and in how they utilize them once they have been designed. Herein we present ten mistakes to avoid in designing customer analytics models…</summary>
<content type="html">The potential that customer analytics models hold within them are extensive for the companies that choose to utilize them to better their marketing and sales activities. But even best-in-class companies get it wrong sometimes by making mistakes in how they design their models, and in how they utilize them once they have been designed. Herein we present ten mistakes to avoid in designing customer analytics models…</content>
<source>
<title>forteconsultancy.wordpress.com</title>
</source>
<bx:external-link>http://forteconsultancy.wordpress.com/2012/05/15/customer-analytics-gone-wrong-ten-common-mistakes-to-avoid-when-designing-customer-analytics-models/</bx:external-link>
<bx:adder>
<bx:fullname>Forte Consultancy Group</bx:fullname>
<bx:id>bozmen588</bx:id>
<bx:link href="http://bx.businessweek.com/profile/forte-consultancygroup/bozmen588/"/>
</bx:adder>
<bx:action>
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