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PRICELINE.COM INC. (PCLN)
Priceline.com Inc. gained popularity with its “Name Your Own Price” system, which allows consumers to pick their price for airline tickets, hotel rooms, rental cars, and other vacation packages. Priceline.com has patented its business model, which generates revenue on the margin. Also, through its investment in Priceline Mortgage Company LLC and its Web site pricelinemortgage.com, Priceline.com provides various financial services, including mortgages, home equity loans, and banking.
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