accountDear Dan: The last time I tried to raise prices it was a disaster. Customers revolted. But I’ve cut costs as far as I...
Join Business Exchange
to access the most
relevant content for you,
filtered by like-minded
business professionals.
Learn more
PRICING STRATEGY
Perhaps the most powerful lever over profitability is pricing. Yet few managers understand how to use pricing strategy and pricing management tools to increase revenues and profits. The Pricing Strategy topic provides a forum for managers to share their pricing challenges and successes.
Pricing Strategy is part of Business Exchange, suggested by
Mark Burton.
This topic contains
538 news
and
607 blog
items.
Read updated news, blogs, and resources about Pricing Strategy. Find user-submitted articles and reactions on Pricing Strategy from
like-minded professionals.
Most Active
The most active stories in this topic based on user activity.
We may not be able to pinpoint the precise meaning of fairness at all times and all places for all people.
How Low Will Apple Go On Price? Posted by: Peter Burrows on October 19 Apple had plenty of highlights to impart on its...
Price is the key lever decision-makers can operate to influence revenue, and a growing number of businesses seek to do...
Pricing has evolved from the ancient art of haggling to the application of scientific methods to the micromarket.
...value-conscious and price-conscious ... The pricing strategy of Southwest Airlines ... ” Sales and Marketing...
Pricing is a corporate discipline that is in need of transformation at most companies, especially those with extremely...
With their furtive meetings, coded communication, and globe-spanning criminal conduct, price-fixing schemes are...
Let’s say that you’re an entrepreneur or general manager about to take a new product to market. How do you price it?...
WSJ.com is available in the following editions and languages:
When 2008 came to a close, Nestle looked up and saw that revenues were up ten percent, fueled in part by higher prices.
The goal of a "menu engineer" is to get diners to look for the more profitable items on the menu.
compete with Hagen-Dazs or Ben & Jerry's at two for $4 or two for $5. But our pricing strategy is about multiples,...
(Fortune Magazine) -- Think the recession has been tough on you? If you're in the housing sector, like Home Depot, this...
We’ve been working with a number of firms in recent month. In most cases, their failure is that they are too customer...
Is Abercombie Violating the Second Rule of Pricing Strategy? Posted August 31, 2009 Filed under: Marketing, Pricing |...
Thoughts on Starbuck's recent announcement about price changes and how they are using this to test their own notions...
I recently came across an interesting quote from Michael Schumacher, the seven-time Formula One champion.
Thoughts on P&G and Colgate's reaction to the slowing economy
In a recession, a "spend less" philosophy is nearly equal to smart living. Especially for "unnecessary...
The other day I met with about a dozen smart, aggressive CEOs, all of whom run successful companies. Most of them, like...
costly. Polo Ralph Lauren Corp. (RL) is another in the upper end that feels strongly about maintaining its pricing...
This article on Apple has it exactly backwards. Key point is that demand for their high end equipment has not dropped.
Top Sources: Pricing Strategy
- 2sbdigest.com
- marketing « WordPress.com Tag Feed
- markrburton.wordpress.com
- blog.sentrana.com
- online.wsj.com
- BusinessWeek
- reedholden.wordpress.com
- Smart Money
- exchange4media.com
- theprofitgroup.blogspot.com
