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<title>Procter &amp; Gamble - Business Exchange</title>
<subtitle>Most Active Articles</subtitle>
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<updated>2009-11-25T19:03:04.161-05:00</updated>
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<entry>
<title>P&amp;G Beats Forecasts and Sees Growth</title>
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<updated>2009-10-30T10:31:07.016-04:00</updated>
<summary>Bob McDonald&#39;s first full quarter at the helm of Procter &amp; Gamble (PG), the world&#39;s largest consumer-goods company reported fiscal first-quarter results that were well ahead of expectations. After a spring and summer of poor results, as consumers...</summary>
<content type="html">Bob McDonald&#39;s first full quarter at the helm of Procter &amp; Gamble (PG), the world&#39;s largest consumer-goods company reported fiscal first-quarter results that were well ahead of expectations. After a spring and summer of poor results, as consumers...</content>
<source>
<title>BusinessWeek</title>
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<entry>
<title>Deals and P&amp;G&#39;s quest for growth</title>
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<updated>2009-10-30T16:41:59.910-04:00</updated>
<summary>Moving the growth needle at Procter &amp; Gamble Co. (NYSE:PG) isn&#39;t easy. Not only is the company an $80 billion-in-sales behemoth, but it is after all in the consumer products business. And in the developed world at least, growing sales of shampoo and diapers faster than GDP is tough. Mostly, it&#39;s just a brutal battle for share.</summary>
<content type="html">Moving the growth needle at Procter &amp; Gamble Co. (NYSE:PG) isn&#39;t easy. Not only is the company an $80 billion-in-sales behemoth, but it is after all in the consumer products business. And in the developed world at least, growing sales of shampoo and diapers faster than GDP is tough. Mostly, it&#39;s just a brutal battle for share.</content>
<source>
<title>thedeal.com</title>
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<entry>
<title>P&amp;G To Boost Market Spend, Product Innovation In 2010</title>
<link href="/procter--gamble/pg-to-boost-market-spend-product-innovation-in-2010/7103593252562843348-e86d2d4329d2b9df1da8ce69009978e7/"/>
<id>urn:com:businessweek:bx:article:7103593252562843348-e86d2d4329d2b9df1da8ce69009978e7</id>
<updated>2009-10-30T10:27:07.785-04:00</updated>
<summary>Procter &amp; Gamble indicated Thursday that it will boost marketing spending over the next year as it introduces a run of new and refashioned brands. The world&#39;s largest advertiser said it plans to increase product &quot;innovations&quot; by 30% this year -- with the bulk coming in the back half.
&quot;The marketing spend tends to follow the innovations as we work to generate trial,&quot; said new CEO Bob McDonald on an investor call. He declined to provide specifics about the new pipeline. P&amp;G spent $911.5 million in measured media last year in the October-December quarter, down 8% versus the year before, according to TNS Media Intelligence. </summary>
<content type="html">Procter &amp; Gamble indicated Thursday that it will boost marketing spending over the next year as it introduces a run of new and refashioned brands. The world&#39;s largest advertiser said it plans to increase product &quot;innovations&quot; by 30% this year -- with the bulk coming in the back half.
&quot;The marketing spend tends to follow the innovations as we work to generate trial,&quot; said new CEO Bob McDonald on an investor call. He declined to provide specifics about the new pipeline. P&amp;G spent $911.5 million in measured media last year in the October-December quarter, down 8% versus the year before, according to TNS Media Intelligence. </content>
<source>
<title>MediaPost | Media News</title>
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<entry>
<title>Are You Thinking Ahead of the Curve?</title>
<link href="/procter--gamble/are-you-thinking-ahead-of-the-curve/14598749626215254416-5d2b26cfb8d711d9fb4e0110f9ff736f/"/>
<id>urn:com:businessweek:bx:article:14598749626215254416-5d2b26cfb8d711d9fb4e0110f9ff736f</id>
<updated>2009-10-14T20:22:40.667-04:00</updated>
<summary>The other day in Cincinnati I met Filippo Passerini, Procter &amp; Gamble&#39;s Chief Information Officer. Fascinating guy. Ph.D. in statistics from the University of Rome. Father of three. Technical mountain climber. And the toast of his organization right...</summary>
<content type="html">The other day in Cincinnati I met Filippo Passerini, Procter &amp; Gamble&#39;s Chief Information Officer. Fascinating guy. Ph.D. in statistics from the University of Rome. Father of three. Technical mountain climber. And the toast of his organization right...</content>
<source>
<title>business-strategy-innovation.com</title>
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<bx:fullname>Braden Kelley</bx:fullname>
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<entry>
<title>P&amp;G CEO aims for a billion new customers</title>
<link href="/procter--gamble/pg-ceo-aims-for-a-billion-new-customers/15908041418360566844-97b820ea5700c6de0c699d80fbf35477/"/>
<id>urn:com:businessweek:bx:article:15908041418360566844-97b820ea5700c6de0c699d80fbf35477</id>
<updated>2009-10-14T15:26:32.116-04:00</updated>
<summary>Procter &amp; Gamble Co. (NYSE:PG) chief executive Bob McDonald (pictured) on Wednesday mapped out his plans to grow the consumer product giant. Addressing shareholders at his first annual meeting since taking over the top job from A.G. Lafley, McDonald announced the ambitious goal of adding 1 billion consumers by 2014 to the 4 billion P&amp;G already serves. </summary>
<content type="html">Procter &amp; Gamble Co. (NYSE:PG) chief executive Bob McDonald (pictured) on Wednesday mapped out his plans to grow the consumer product giant. Addressing shareholders at his first annual meeting since taking over the top job from A.G. Lafley, McDonald announced the ambitious goal of adding 1 billion consumers by 2014 to the 4 billion P&amp;G already serves. </content>
<source>
<title>thedeal.com</title>
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<entry>
<title>How P&amp;G Finds and Keeps a Prized Workforce</title>
<link href="/procter--gamble/how-pg-finds-and-keeps-a-prized-workforce/5073338121328976825-53ff13e349d4ecbde49083bf69750c04/"/>
<id>urn:com:businessweek:bx:article:5073338121328976825-53ff13e349d4ecbde49083bf69750c04</id>
<updated>2009-04-10T18:20:04.687-04:00</updated>
<summary>Few employers spend as much time cultivating their workforce as Procter &amp; Gamble (PG). The consumer-products company expects to get 400,000 applications for entry-level management positions this year. It will hire less than one half of 1% of them,...</summary>
<content type="html">Few employers spend as much time cultivating their workforce as Procter &amp; Gamble (PG). The consumer-products company expects to get 400,000 applications for entry-level management positions this year. It will hire less than one half of 1% of them,...</content>
<source>
<title>BusinessWeek</title>
</source>
<bx:external-link>http://www.businessweek.com/magazine/content/09_16/b4127055263615.htm?chan=magazine+channel_in%3A+inside+innovation</bx:external-link>
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<bx:fullname>Michael Arndt</bx:fullname>
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<entry>
<title>Proctor and Gamble Jump on the Social Media Innovation Bandwagon</title>
<link href="/procter--gamble/proctor-and-gamble-jump-on-the-social-media-innovation-bandwagon/17557947649311973923-e3009a6dd281b766fa0a09e68f0b226a/"/>
<id>urn:com:businessweek:bx:article:17557947649311973923-e3009a6dd281b766fa0a09e68f0b226a</id>
<updated>2009-03-15T15:37:44.300-04:00</updated>
<summary>Last December, you may recall having read an article published in the New York Times about Proctor &amp; Gamble&#39;s anti-climactic attempt at social media marketing. They created Facebook pages for some of their brands, and quickly had thousands of fans -...</summary>
<content type="html">Last December, you may recall having read an article published in the New York Times about Proctor &amp; Gamble&#39;s anti-climactic attempt at social media marketing. They created Facebook pages for some of their brands, and quickly had thousands of fans -...</content>
<source>
<title>socialcomputingmagazine.com</title>
</source>
<bx:external-link>http://www.socialcomputingmagazine.com/viewcolumn.cfm?colid=754</bx:external-link>
<bx:adder>
<bx:fullname>Michael Arndt</bx:fullname>
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<entry>
<title>Brand Stimulus Package (7Ps)</title>
<link href="/procter--gamble/brand-stimulus-package-7ps/15774541637429243727-0b4f77c0b7d8283479e2035cca8777c7/"/>
<id>urn:com:businessweek:bx:article:15774541637429243727-0b4f77c0b7d8283479e2035cca8777c7</id>
<updated>2009-04-19T01:44:55.075-04:00</updated>
<summary>P&amp;G has a plan, knows how to win</summary>
<content type="html">P&amp;G has a plan, knows how to win</content>
<source>
<title>MarketingProfs - Smart thinking ... pass it on.</title>
</source>
<bx:external-link>http://www.marketingprofs.com/9/brand-stimulus-package-invest-now-in-building-brand-and-profit-randall.asp</bx:external-link>
<bx:adder>
<bx:fullname>Kevin Randall</bx:fullname>
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<entry>
<title>How Google and P&amp;G Approach New Customers, New Markets - Conversation Starter</title>
<link href="/procter--gamble/how-google-and-pg-approach-new-customers-new-markets---conversation-starter/1810164995327836523-bbf1914ed48cdfe21203b1f9346a8c60/"/>
<id>urn:com:businessweek:bx:article:1810164995327836523-bbf1914ed48cdfe21203b1f9346a8c60</id>
<updated>2009-03-03T19:22:39.004-05:00</updated>
<summary>When I worked with entrepreneurs and leaders in Europe, I often heard complaints like: &quot;American companies have a habit of coming into Europe full of ambition, searching for big markets, but without fully understanding what it takes to sell a...</summary>
<content type="html">When I worked with entrepreneurs and leaders in Europe, I often heard complaints like: &quot;American companies have a habit of coming into Europe full of ambition, searching for big markets, but without fully understanding what it takes to sell a...</content>
<source>
<title>HarvardBusiness.org</title>
</source>
<bx:external-link>http://blogs.harvardbusiness.org/cs/2009/03/how_google_and_pg_approach_new.html</bx:external-link>
<bx:adder>
<bx:fullname>Jena McGregor</bx:fullname>
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<entry>
<title>How Business Is Adopting Design Thinking</title>
<link href="/procter--gamble/how-business-is-adopting-design-thinking/13168146738735499242-dcc294af7e1040e06e73c75dd0a9a8e4/"/>
<id>urn:com:businessweek:bx:article:13168146738735499242-dcc294af7e1040e06e73c75dd0a9a8e4</id>
<updated>2009-09-30T18:52:50.738-04:00</updated>
<summary>When the best and brightest managers from GE (GE) attend the company&#39;s Crotonville learning center in Ossining, N.Y., for the Technical Leadership Development Course, they start by reading a comic book. For many of the handpicked participants, this...</summary>
<content type="html">When the best and brightest managers from GE (GE) attend the company&#39;s Crotonville learning center in Ossining, N.Y., for the Technical Leadership Development Course, they start by reading a comic book. For many of the handpicked participants, this...</content>
<source>
<title>BusinessWeek</title>
</source>
<bx:external-link>http://www.businessweek.com/innovate/content/sep2009/id20090930_853305.htm?chan=innovation_design+index+page_special+report+--+design+thinking</bx:external-link>
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<bx:fullname>Michael Arndt</bx:fullname>
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<entry>
<title>Procter &amp; Gamble more than doubles sustainability targets | Environment</title>
<link href="/procter--gamble/procter--gamble-more-than-doubles-sustainability-targets--environment/6392100294693839820-9486ccd7d426c025fcf283e2c000ad0c/"/>
<id>urn:com:businessweek:bx:article:6392100294693839820-9486ccd7d426c025fcf283e2c000ad0c</id>
<updated>2009-03-27T18:48:24.235-04:00</updated>
<summary>Procter &amp; Gamble more than doubles sustainability targets Josh Brooks, packagingnews.co.uk, 27 March 2009 FMCG giant Procter &amp; Gamble has upped the stakes in green products and packaging after more than doubling its 2012 sales targets for...</summary>
<content type="html">Procter &amp; Gamble more than doubles sustainability targets Josh Brooks, packagingnews.co.uk, 27 March 2009 FMCG giant Procter &amp; Gamble has upped the stakes in green products and packaging after more than doubling its 2012 sales targets for...</content>
<source>
<title>packagingnews.co.uk</title>
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<bx:external-link>http://packagingnews.co.uk/environment/news/894490/Procter---Gamble-doubles-sustainability-targets/</bx:external-link>
<bx:adder>
<bx:fullname>Michael Arndt</bx:fullname>
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<entry>
<title>P&amp;G&#39;s External Partnerships</title>
<link href="/procter--gamble/pgs-external-partnerships/8377253181229303136-c699216c0ec40866484593d601b85bdd/"/>
<id>urn:com:businessweek:bx:article:8377253181229303136-c699216c0ec40866484593d601b85bdd</id>
<updated>2008-12-09T16:35:47.247-05:00</updated>
<summary>Mark Peterson, director of external business development at Procter &amp; Gamble, talks about the benefits and challenges of using outsiders to spur innovation at the consumer products giant.</summary>
<content type="html">Mark Peterson, director of external business development at Procter &amp; Gamble, talks about the benefits and challenges of using outsiders to spur innovation at the consumer products giant.</content>
<source>
<title>feedroom.businessweek.com</title>
</source>
<bx:external-link>http://feedroom.businessweek.com/index.jsp?fr_story=2e26522e18141635e926e9dd4283a23791522bdb</bx:external-link>
<bx:adder>
<bx:fullname>Helen Walters</bx:fullname>
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<entry>
<title>P&amp;G sales fall 3%, earnings rise on sale of Folger&#39;s unit</title>
<link href="/procter--gamble/pg-sales-fall-3-earnings-rise-on-sale-of-folgers-unit/15790957880171559305-3807604b741d8e0b1cca7584078bab26/"/>
<id>urn:com:businessweek:bx:article:15790957880171559305-3807604b741d8e0b1cca7584078bab26</id>
<updated>2009-01-30T07:18:00.000-05:00</updated>
<summary>NEW YORK (MarketWatch) -- The Procter &amp; Gamble Co. (PG: , , ) on Friday said second-quarter net income rose 53% to $5 billion, or $1.58 a share, from $3.27 billion, or 98 cents a share in</summary>
<content type="html">NEW YORK (MarketWatch) -- The Procter &amp; Gamble Co. (PG: , , ) on Friday said second-quarter net income rose 53% to $5 billion, or $1.58 a share, from $3.27 billion, or 98 cents a share in</content>
<source>
<title>MarketWatch</title>
</source>
<bx:external-link>http://c.moreover.com/click/here.pl?r1796355379&amp;f=9791</bx:external-link>
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<entry>
<title>Yahoo Board Director Maggie Wilderotter Makes for the Door</title>
<link href="/procter--gamble/yahoo-board-director-maggie-wilderotter-makes-for-the-door/17915690914297637837-9fe16316b01c0adc9cb89290e85bd7be/"/>
<id>urn:com:businessweek:bx:article:17915690914297637837-9fe16316b01c0adc9cb89290e85bd7be</id>
<updated>2009-10-03T23:53:18.082-04:00</updated>
<summary>Maggie Wilderotter -- the most recent addition to Yahoo!&#39;s (YHOO) board, joining in July 2007 (not including Carl Icahn and his band of merry men who joined last September) -- is now its most recent departing director. She gave the company notice...</summary>
<content type="html">Maggie Wilderotter -- the most recent addition to Yahoo!&#39;s (YHOO) board, joining in July 2007 (not including Carl Icahn and his band of merry men who joined last September) -- is now its most recent departing director. She gave the company notice...</content>
<source>
<title>hedgetracker.com</title>
</source>
<bx:external-link>http://www.hedgetracker.com/article/Yahoo-Board-Director-Maggie-Wilderotter-Makes-for-the-Door#</bx:external-link>
<bx:adder>
<bx:fullname>Todd Walker</bx:fullname>
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<entry>
<title>P&amp;G: Value Messaging Will Drive Growth</title>
<link href="/procter--gamble/pg-value-messaging-will-drive-growth/3775359188397515504-b7b6cc2cb04e5ae358bbf03739587571/"/>
<id>urn:com:businessweek:bx:article:3775359188397515504-b7b6cc2cb04e5ae358bbf03739587571</id>
<updated>2009-02-01T14:35:14.380-05:00</updated>
<summary>In an earnings call with analysts today, P&amp;G chief financial officer Jon Moeller said the packaged goods giant would continue focusing its advertising on the value message, while cutting costs internally to deal with current economic pressures.
“We have strong plans at discount channels to win, [which includes] performance-based value messaging across all touch points, [such as] on air, on packaging and in-store,” as well as coupon offers, Moeller said.
</summary>
<content type="html">In an earnings call with analysts today, P&amp;G chief financial officer Jon Moeller said the packaged goods giant would continue focusing its advertising on the value message, while cutting costs internally to deal with current economic pressures.
“We have strong plans at discount channels to win, [which includes] performance-based value messaging across all touch points, [such as] on air, on packaging and in-store,” as well as coupon offers, Moeller said.
</content>
<source>
<title>brandweek.com</title>
</source>
<bx:external-link>http://www.brandweek.com/bw/content_display/news-and-features/packaged-goods/e3i3b5ee64b200b60e1051907dbf3bf02d2</bx:external-link>
<bx:adder>
<bx:fullname>Michael Arndt</bx:fullname>
<bx:id>marndt561</bx:id>
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<entry>
<title>P&amp;G reins in ad spending</title>
<link href="/procter--gamble/pg-reins-in-ad-spending/333868423421889133-48c5148681d0cb661ce0013672eb350e/"/>
<id>urn:com:businessweek:bx:article:333868423421889133-48c5148681d0cb661ce0013672eb350e</id>
<updated>2009-03-16T10:50:57.281-04:00</updated>
<summary>In a sure sign of recession, Procter &amp; Gamble slashed its advertising spending by more than 19 percent last year, media tracker Nielsen Co. said Friday. Cincinnati-based P&amp;G spent $2.85 billion last year, down from $3.53 billion in 2007.</summary>
<content type="html">In a sure sign of recession, Procter &amp; Gamble slashed its advertising spending by more than 19 percent last year, media tracker Nielsen Co. said Friday. Cincinnati-based P&amp;G spent $2.85 billion last year, down from $3.53 billion in 2007.</content>
<source>
<title>news.cincinnati.com</title>
</source>
<bx:external-link>http://news.cincinnati.com/article/20090314/BIZ01/903140319/1001/BIZ</bx:external-link>
<bx:adder>
<bx:fullname>Matthew Boyle</bx:fullname>
<bx:id>mboyle333</bx:id>
<bx:link href="http://bx.businessweek.com/profile/matthew-boyle/mboyle333/"/>
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<bx:action>
<bx:total>29</bx:total>
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</entry>
<entry>
<title>Change By Design</title>
<link href="/procter--gamble/change-by-design/14852384214612048096-b7e150c4deeccbebfb84ac6540c93c2e/"/>
<id>urn:com:businessweek:bx:article:14852384214612048096-b7e150c4deeccbebfb84ac6540c93c2e</id>
<updated>2009-09-25T11:22:53.607-04:00</updated>
<summary>As the center of economic activity in the developed world shifts inexorably from industrial manufacturing to knowledge creation and service delivery, innovation has become nothing less than a survival strategy. It is, moreover, no longer limited to...</summary>
<content type="html">As the center of economic activity in the developed world shifts inexorably from industrial manufacturing to knowledge creation and service delivery, innovation has become nothing less than a survival strategy. It is, moreover, no longer limited to...</content>
<source>
<title>BusinessWeek</title>
</source>
<bx:external-link>http://www.businessweek.com/magazine/content/09_40/b4149054679916.htm?chan=magazine+channel_top+stories</bx:external-link>
<bx:adder>
<bx:fullname>Michael Arndt</bx:fullname>
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<entry>
<title>Colgate&#39;s World-Beating Performance</title>
<link href="/procter--gamble/colgates-world-beating-performance/17264715049008515614-3c1c909fd2ee4b3db34954417dfa191e/"/>
<id>urn:com:businessweek:bx:article:17264715049008515614-3c1c909fd2ee4b3db34954417dfa191e</id>
<updated>2009-04-02T09:35:04.816-04:00</updated>
<summary>Net Income: $2 billion Consumers have sworn off many things in this recession. Brushing their teeth is not one of them. That&#39;s good news for Colgate-Palmolive (CL), which for the past five years has slashed costs, raised prices, and flooded...</summary>
<content type="html">Net Income: $2 billion Consumers have sworn off many things in this recession. Brushing their teeth is not one of them. That&#39;s good news for Colgate-Palmolive (CL), which for the past five years has slashed costs, raised prices, and flooded...</content>
<source>
<title>BusinessWeek</title>
</source>
<bx:external-link>http://www.businessweek.com/magazine/content/09_14/b4125048865641.htm?chan=innovation_innovation+%2B+design_top+stories</bx:external-link>
<bx:adder>
<bx:fullname>Michael Arndt</bx:fullname>
<bx:id>marndt561</bx:id>
<bx:link href="http://bx.businessweek.com/profile/michael-arndt/marndt561/"/>
</bx:adder>
<bx:action>
<bx:total>31</bx:total>
<bx:view>31</bx:view>
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</entry>
<entry>
<title>Business Should Think Like Designers</title>
<link href="/procter--gamble/business-should-think-like-designers/4598017400660196793-d67ee3173f4c34ae34cb581d1d2456d8/"/>
<id>urn:com:businessweek:bx:article:4598017400660196793-d67ee3173f4c34ae34cb581d1d2456d8</id>
<updated>2009-09-25T11:24:10.075-04:00</updated>
<summary>IDEO&#39;s Tim Brown urges execs to change
BusinessWeek -- Innovation of the Week imageTim Brown, CEO of design shop IDEO, writes in his new book, Change by Design, that companies would do better by adopting &quot;design thinking.&quot; Learn what customers want, he says, and answer their needs</summary>
<content type="html">IDEO&#39;s Tim Brown urges execs to change
BusinessWeek -- Innovation of the Week imageTim Brown, CEO of design shop IDEO, writes in his new book, Change by Design, that companies would do better by adopting &quot;design thinking.&quot; Learn what customers want, he says, and answer their needs</content>
<source>
<title>BusinessWeek</title>
</source>
<bx:external-link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_09_22_09.htm</bx:external-link>
<bx:adder>
<bx:fullname>Michael Arndt</bx:fullname>
<bx:id>marndt561</bx:id>
<bx:link href="http://bx.businessweek.com/profile/michael-arndt/marndt561/"/>
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<bx:action>
<bx:total>1</bx:total>
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</entry>
<entry>
<title>Beyond Online Ads: P&amp;G Sets $4 Billion E-Commerce Goal</title>
<link href="/procter--gamble/beyond-online-ads-pg-sets-4-billion-e-commerce-goal/2890657128756451754-7867056bc4fb11445df95e777819c4fc/"/>
<id>urn:com:businessweek:bx:article:2890657128756451754-7867056bc4fb11445df95e777819c4fc</id>
<updated>2009-09-08T09:59:19.473-04:00</updated>
<summary>E-commerce has never reached even 1% of Procter &amp; Gamble Co.&#39;s sales, but now the company is looking to increase that share more than fivefold as it seeks to capitalize on its growing investment in digital media.</summary>
<content type="html">E-commerce has never reached even 1% of Procter &amp; Gamble Co.&#39;s sales, but now the company is looking to increase that share more than fivefold as it seeks to capitalize on its growing investment in digital media.</content>
<source>
<title>adage.com</title>
</source>
<bx:external-link>http://adage.com/digital/article?article_id=138848</bx:external-link>
<bx:adder>
<bx:fullname>Gabriel Untal</bx:fullname>
<bx:id>guntal468</bx:id>
<bx:link href="http://bx.businessweek.com/profile/gabriel-untal/guntal468/"/>
</bx:adder>
<bx:action>
<bx:total>2</bx:total>
<bx:view>2</bx:view>
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</entry>
<entry>
<title>P&amp;G&#39;s Lafley Sees CEOs as Links to Outside World</title>
<link href="/procter--gamble/pgs-lafley-sees-ceos-as-links-to-outside-world/8618379812800921299-e1f6e8907c2e9b469eb6fbbf32e9462e/"/>
<id>urn:com:businessweek:bx:article:8618379812800921299-e1f6e8907c2e9b469eb6fbbf32e9462e</id>
<updated>2009-03-23T09:30:27.787-04:00</updated>
<summary>As the succession race inside Procter &amp; Gamble Co. intensifies, Chief Executive A.G. Lafley is publishing a blueprint of what he thinks his job entails. Conceding that P&amp;G&#39;s own corporate culture had been far too introverted, Mr. Lafley argues in...</summary>
<content type="html">As the succession race inside Procter &amp; Gamble Co. intensifies, Chief Executive A.G. Lafley is publishing a blueprint of what he thinks his job entails. Conceding that P&amp;G&#39;s own corporate culture had been far too introverted, Mr. Lafley argues in...</content>
<source>
<title>online.wsj.com</title>
</source>
<bx:external-link>http://online.wsj.com/article/SB123775694940307601.html</bx:external-link>
<bx:adder>
<bx:fullname>Jena McGregor</bx:fullname>
<bx:id>jmcgregor526</bx:id>
<bx:link href="http://bx.businessweek.com/profile/jena-mcgregor/jmcgregor526/"/>
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<bx:action>
<bx:total>20</bx:total>
<bx:view>19</bx:view>
<bx:save>0</bx:save>
<bx:reaction>1</bx:reaction>
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</entry>
<entry>
<title>P&amp;G&#39;s Trickle-Up Success: Sweet as Honey</title>
<link href="/procter--gamble/pgs-trickle-up-success-sweet-as-honey/16307937493246492611-3402d7cbb9050c8a4de5d11e1f1c61c7/"/>
<id>urn:com:businessweek:bx:article:16307937493246492611-3402d7cbb9050c8a4de5d11e1f1c61c7</id>
<updated>2009-04-02T09:30:43.110-04:00</updated>
<summary>A new over-the-counter medicine from Vicks that has become popular in Switzerland in the past year isn&#39;t as new as it seems. The product, Vicks Cough Syrup with Honey, is really just the latest version of an elixir that Vicks parent Procter &amp; Gamble...</summary>
<content type="html">A new over-the-counter medicine from Vicks that has become popular in Switzerland in the past year isn&#39;t as new as it seems. The product, Vicks Cough Syrup with Honey, is really just the latest version of an elixir that Vicks parent Procter &amp; Gamble...</content>
<source>
<title>BusinessWeek</title>
</source>
<bx:external-link>http://www.businessweek.com/innovate/content/mar2009/id20090331_127029.htm?chan=innovation_innovation+%2B+design_top+stories</bx:external-link>
<bx:adder>
<bx:fullname>Michael Arndt</bx:fullname>
<bx:id>marndt561</bx:id>
<bx:link href="http://bx.businessweek.com/profile/michael-arndt/marndt561/"/>
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<bx:action>
<bx:total>18</bx:total>
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<entry>
<title>New &quot;Violin&quot; commercial for P &amp; G Pantene Chrysalis, A deaf girl...</title>
<link href="/procter--gamble/new-violin-commercial-for-p--g-pantene-chrysalis-a-deaf-girl/2626885384960577715-94f1b31e7550bcc10149037889106227/"/>
<id>urn:com:businessweek:bx:article:2626885384960577715-94f1b31e7550bcc10149037889106227</id>
<updated>2008-09-13T07:00:00.000-04:00</updated>
<summary>A heart tugging inspirational commercial for P&amp;G&#39;s Pantene Chrysalis shampoo.</summary>
<content type="html">A heart tugging inspirational commercial for P&amp;G&#39;s Pantene Chrysalis shampoo.</content>
<source>
<title>Great Advertising, Clever Ads</title>
</source>
<bx:external-link>http://feeds.feedburner.com/~r/GreatAds/~3/391471056/new-violin-commercial-for-p-g-pantene.html</bx:external-link>
<bx:adder>
<bx:fullname></bx:fullname>
<bx:id></bx:id>
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<bx:total>55</bx:total>
<bx:view>55</bx:view>
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<entry>
<title>Inspiring Innovation - The Employee Swap Edition</title>
<link href="/procter--gamble/inspiring-innovation---the-employee-swap-edition/3166241894080713255-accc341ef7633f69ec4aa1d074b3e8db/"/>
<id>urn:com:businessweek:bx:article:3166241894080713255-accc341ef7633f69ec4aa1d074b3e8db</id>
<updated>2008-12-13T15:05:19.045-05:00</updated>
<summary>I think it’s safe to say that innovation doesn’t come from doing more of the same. Google and Proctor &amp; Gamble must have had a similar thought in mind this past year as the two companies paired up to...</summary>
<content type="html">I think it’s safe to say that innovation doesn’t come from doing more of the same. Google and Proctor &amp; Gamble must have had a similar thought in mind this past year as the two companies paired up to...</content>
<source>
<title>undercurrents.tmgstrategies.com</title>
</source>
<bx:external-link>http://undercurrents.tmgstrategies.com/2008/12/12/inspiring-innovation-emplyee-swap/</bx:external-link>
<bx:adder>
<bx:fullname>Michael Arndt</bx:fullname>
<bx:id>marndt561</bx:id>
<bx:link href="http://bx.businessweek.com/profile/michael-arndt/marndt561/"/>
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<entry>
<title>P&amp;G’s McDonald Seen as Next CEO as Arnold Retires (Update2)</title>
<link href="/procter--gamble/pgs-mcdonald-seen-as-next-ceo-as-arnold-retires-update2/16249497047174136285-6bc82e7ce315528be49af5b734b3af93/"/>
<id>urn:com:businessweek:bx:article:16249497047174136285-6bc82e7ce315528be49af5b734b3af93</id>
<updated>2009-03-10T10:44:02.770-04:00</updated>
<summary>Procter &amp; Gamble Co.’s Susan Arnold will retire from the world’s biggest consumer-products maker, paving the way for Robert McDonald to take over when Chief Executive Officer Alan Lafley retires.</summary>
<content type="html">Procter &amp; Gamble Co.’s Susan Arnold will retire from the world’s biggest consumer-products maker, paving the way for Robert McDonald to take over when Chief Executive Officer Alan Lafley retires.</content>
<source>
<title>bloomberg.com</title>
</source>
<bx:external-link>http://www.bloomberg.com/apps/news?pid=20601087&amp;sid=ajEPiNJFZZlQ&amp;refer=home</bx:external-link>
<bx:adder>
<bx:fullname>Matthew Boyle</bx:fullname>
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