The Ten Step Process: Step 5 – Begin the Process Journey: Designing for Entitlements and Fulfillments – Converting Your High-Tech Company into a Thriving Software Company

Companies that do well selling software licenses and digital goods understand the importance of separating the entitlement from the fulfillment of the digital goods. For companies used to selling physical devices, there is often a lack of the full appreciation for the separation of buying and delivering. In the world of selling a physical device, there is typically a single purchase event...