accountThe idea was that if you could identify the right combination of these elements, your marketing would succeed. Since then, many have proposed that there are really 5 P’s, suggesting Positioning, Packaging, or People as additions to the mix. Maybe it should be replaced by the 5 B’s of Marketing?
Join Business Exchange
to access the most
relevant content for you,
filtered by like-minded
business professionals.
Learn more
Reactions to 4 P-s of Marketing- replaced by 5 B-s
Join Business Exchange
to access the most relevant content for you, filtered by like-minded business professionals. Learn more
account