Most Active Articles 2009-11-26T06:50:36.944-05:00 Business Exchange Business_Exchange@businessweek.com urn:com:businessweek:bx:topic:most-active:product-marketing Joe Dager jdager118 urn:com:businessweek:bx:article:11498165553557473806-c1b36b34056d9fc43a2a7668fa540c12 2009-11-23T13:02:07.751-05:00

Blu Dot's 'Real Good' Marketing Experiment Posted by: Helen Walters on November 03 Small companies without the vast budgets of large corporations have no choice but to think creatively about how to market their wares. On Wednesday November 4th,...

Blu Dot's 'Real Good' Marketing Experiment Posted by: Helen Walters on November 03 Small companies without the vast budgets of large corporations have no choice but to think creatively about how to market their wares. On Wednesday November 4th,... http://www.businessweek.com/the_thread/brandnewday/archives/2009/11/blu_dots_gps_re.html Jesse Kedy jkedy401 1 0 0 1 urn:com:businessweek:bx:article:5356834329305192014-74ded98128ab1a3d7378be6d24b3f5b8 2009-11-15T23:20:41.684-05:00

Good project management has to occur throughout your organization to be successful. I want to reiterate the point I made before, Scheduling is not Project Management.

Good project management has to occur throughout your organization to be successful. I want to reiterate the point I made before, Scheduling is not Project Management. http://business901.com/blog1/basics-of-project-management-for-marketing/ Joe Dager jdager118 3 3 0 0 urn:com:businessweek:bx:article:10112538342582513250-d6faa85335f46d6b74dcb972903f7a66 2009-11-15T09:33:35.548-05:00

Even your Marketing budget could be identified and tracked by a Project Management System. A calendar cannot manage the complexities of today’s marketing. Developing good Project Management techniques is imperative.

Even your Marketing budget could be identified and tracked by a Project Management System. A calendar cannot manage the complexities of today’s marketing. Developing good Project Management techniques is imperative. http://business901.com/blog1/replacing-the-marketing-calendar-with-project-management/ Joe Dager jdager118 0 0 0 0 urn:com:businessweek:bx:article:6323905991180062370-f47a1a8d1f50c9348a144af4948f052f 2009-11-15T08:44:07.881-05:00

The most apparent problem: tasks are not getting handed off well or at the wrong time to others. Another problem may be, everyone’s priorities seem all mixed up, and one or two people or departments seem to be a enormous bottleneck.

The most apparent problem: tasks are not getting handed off well or at the wrong time to others. Another problem may be, everyone’s priorities seem all mixed up, and one or two people or departments seem to be a enormous bottleneck. http://business901.com/blog1/how-do-you-know-your-ready-to-give-up-your-marketing-calendar/ Joe Dager jdager118 0 0 0 0 urn:com:businessweek:bx:article:17045915791477773393-e27aa45c4f096ff88bb5057113b24611 2009-11-13T22:51:35.139-05:00

Marketing people talk about it all the time, and it must be from the days of buying so much print media, television and radio spots. I have marketing calendars and here is what I have figured out to do with them.

Marketing people talk about it all the time, and it must be from the days of buying so much print media, television and radio spots. I have marketing calendars and here is what I have figured out to do with them. http://business901.com/blog1/the-death-of-the-marketing-calendar-part1/ Joe Dager jdager118 0 0 0 0 urn:com:businessweek:bx:article:9085485958813501064-6f30ab7340670d163c6eec852040b27e 2009-11-11T12:17:15.337-05:00

Most executives talk about the importance of customer service, but far fewer are able to succinctly describe what they mean. It can easily become an empty cliché rather than a strategy for growth. Yet customer service can be as important for product...

Most executives talk about the importance of customer service, but far fewer are able to succinctly describe what they mean. It can easily become an empty cliché rather than a strategy for growth. Yet customer service can be as important for product... http://blogs.bnet.com/customer-service/?p=587&tag=nl.e808 Eric Tsai etsai275 1 1 0 0 urn:com:businessweek:bx:article:15733817463508306751-16fc2cfea8d3446c208620d05bd4e918 2009-10-28T12:36:10.116-04:00

Think about your marketing material. For your content marketing material to be effective, I believe it must have 4 components..

Think about your marketing material. For your content marketing material to be effective, I believe it must have 4 components.. http://business901.com/blog1/is-your-customer-willing-to-pay-for-your-marketing/# Joe Dager jdager118 9 8 0 1 urn:com:businessweek:bx:article:15628247961909909616-8e686c8ffe62fbd9452742793003fa19 2009-11-03T10:39:26.219-05:00

As you segment, each segment will include fewer customers. However, it should enable you to identify the individual stages more effectively or determine your material and information flow needed in each step.

As you segment, each segment will include fewer customers. However, it should enable you to identify the individual stages more effectively or determine your material and information flow needed in each step. http://business901.com/blog1/your-marketing-vision-should-define-your-customers-core-problem/# Joe Dager jdager118 3 3 0 0 urn:com:businessweek:bx:article:5578106585672226681-54900f50e26ef4d85c46794a73a1cce8 2009-11-04T17:37:14.853-05:00

The hard truth that a PR agency has to help clients understand is that journalists and host don't care about selling your book, your product, your story or your messages. What they do care about is serving their viewers, listeners and readers with information and entertainment that keep them tuned in and paying attention. The more eyes and ears that are focused on their shows and publications means more advertising dollars for those organizations. And that is the "bottom line" in those industries.

The hard truth that a PR agency has to help clients understand is that journalists and host don't care about selling your book, your product, your story or your messages. What they do care about is serving their viewers, listeners and readers with information and entertainment that keep them tuned in and paying attention. The more eyes and ears that are focused on their shows and publications means more advertising dollars for those organizations. And that is the "bottom line" in those industries. http://www.emsincorporated.com/be-a-dream-guest-on-talk-radio/ Marsha Friedman mfriedman294 1 1 0 0 urn:com:businessweek:bx:article:3715442382240097409-44262788b18bb08d2512bd9ed0eb305e 2009-10-31T11:51:45.159-04:00

I think, it is a reason that the popularity of Lean has increased over Six Sigma. The Lean tools are much more visual and as a result appeal to a wider audience. Think of Value Stream Mapping, A3, Spaghetti Diagrams,...

I think, it is a reason that the popularity of Lean has increased over Six Sigma. The Lean tools are much more visual and as a result appeal to a wider audience. Think of Value Stream Mapping, A3, Spaghetti Diagrams,... http://business901.com/blog1/start-your-visual-thinking-process-with-mind-mapping/ Joe Dager jdager118 0 0 0 0 urn:com:businessweek:bx:article:7666887972243249075-510d599b69dc205638332f72b9662434 2009-10-25T23:46:41.064-04:00

Focusing on the customer NEED is essential to the success of any marketing. We should all recognize this idea. However, do we really embrace this idea? Do we really believe that such an effort can drive our marketing and improve

Focusing on the customer NEED is essential to the success of any marketing. We should all recognize this idea. However, do we really embrace this idea? Do we really believe that such an effort can drive our marketing and improve http://business901.com/blog1/following-the-customers-need-in-your-value-stream-map/# Joe Dager jdager118 3 3 0 0 urn:com:businessweek:bx:article:9826696527355573562-9cda483ac6a0c3654170f7b774bcf39a 2009-10-25T00:01:02.482-04:00

It may be easier to dig sideways but you seldom find water that direction or it takes a long time. Digging deeper brings better results.

It may be easier to dig sideways but you seldom find water that direction or it takes a long time. Digging deeper brings better results. http://business901.com/blog1/kaizen-kaizen-kaizen-why-so-many/ Joe Dager jdager118 0 0 0 0 urn:com:businessweek:bx:article:16229748651128564738-d2c98418f6378f65ff2a955d8c148c7c 2009-10-22T23:13:37.701-04:00

This video series will explain the process I use in building the Lean Marketing House. This particular segment is an overview of the Theory of Constraints and how it applies in the Lean Marketing House.

This video series will explain the process I use in building the Lean Marketing House. This particular segment is an overview of the Theory of Constraints and how it applies in the Lean Marketing House. http://business901.com/blog1/using-the-theory-of-constraints-in-the-lean-marketing-house/ Joe Dager jdager118 0 0 0 0 urn:com:businessweek:bx:article:4846349907621423563-6325aa098982ca4ba54d845d75fe2348 2009-10-07T09:50:52.245-04:00

Voice application for the iPhone continues to be hung up in Apple’s review process, a similar application from another company has passed with flying colors. On Monday, Vonage, the Internet telephony company, is releasing a mobile application for...

Voice application for the iPhone continues to be hung up in Apple’s review process, a similar application from another company has passed with flying colors. On Monday, Vonage, the Internet telephony company, is releasing a mobile application for... http://bits.blogs.nytimes.com/2009/10/05/vonage-releases-calling-apps-for-iphone-and-blackberry/ Jesse Kedy jkedy401 1 0 0 1 urn:com:businessweek:bx:article:3288857738137648806-138907728b1302c89207a30139539ebc 2009-10-07T09:43:35.029-04:00

A ton of good news about Adobe Flash 10.1: Full Flash is coming to Android, BlackBerry, Symbian, WebOS and Windows Mobile. and it'll be actually GPU accelerated, meaning you can play back YouTube in HD perfectly. But the bad news? Nothing for the iPhone.

A ton of good news about Adobe Flash 10.1: Full Flash is coming to Android, BlackBerry, Symbian, WebOS and Windows Mobile. and it'll be actually GPU accelerated, meaning you can play back YouTube in HD perfectly. But the bad news? Nothing for the iPhone. http://gizmodo.com/5374115/flash-101-full-flash-for-everyone-but-iphone-actually-playable-hd-vids Jesse Kedy jkedy401 1 0 0 1 urn:com:businessweek:bx:article:5397927583804887680-9b48458fdbca1e9f0a1e4b88e4bb4b9e 2009-10-17T08:46:50.206-04:00

I still like toys. So, I still get a few blogs on toys occasionally and this particular one caught my eye. Not because I am in the marketing for a Puppet Theater but because of the review and the headings. I thought it lends itself as a great way to evaluate an advertising campaign.

I still like toys. So, I still get a few blogs on toys occasionally and this particular one caught my eye. Not because I am in the marketing for a Puppet Theater but because of the review and the headings. I thought it lends itself as a great way to evaluate an advertising campaign. http://business901.com/blog1/lessons-learned-from-evaluating-a-puppet-theater/ Joe Dager jdager118 0 0 0 0 urn:com:businessweek:bx:article:17507405361650393758-cdfc88950c0ace7a3915dcb78344acd8 2009-10-15T01:59:06.932-04:00

When completed, The Pillars provide clarity, the budgetary requirements and a platform for management to buy into and support. However, it lacks the foundation needed for implementation and measurement that is required for successful deployment.

When completed, The Pillars provide clarity, the budgetary requirements and a platform for management to buy into and support. However, it lacks the foundation needed for implementation and measurement that is required for successful deployment. http://business901.com/blog1/why-does-the-pillars-of-the-lean-marketing-house%E2%84%A2-crumble/# Joe Dager jdager118 0 0 0 0 urn:com:businessweek:bx:article:12782949787771455602-c1ddabd75cd6a1c74d3f0af1652788e6 2009-10-14T11:40:04.769-04:00

The company that gets to the customer first, the company that releases the product first, the company that slides in and closes the sale while you are still waiting to get the final specifications, all demonstrate how important speed is to your marketing success.

The company that gets to the customer first, the company that releases the product first, the company that slides in and closes the sale while you are still waiting to get the final specifications, all demonstrate how important speed is to your marketing success. http://business901.com/blog1/speed-may-be-the-biggest-determent-to-your-marketing-success/# Joe Dager jdager118 1 0 0 1 urn:com:businessweek:bx:article:12070765169002639984-1e574afe79ec85f1527a97e7f9616d9a 2009-10-12T01:21:02.498-04:00

The problem was that our vision statements are internally focused. Marketing is about the customer, it’s not about us. Your vision statement needs to be a definition of...

The problem was that our vision statements are internally focused. Marketing is about the customer, it’s not about us. Your vision statement needs to be a definition of... http://business901.com/blog1/get-rid-of-your-marketing-vision-statement-and-address-the-need/ Joe Dager jdager118 1 1 0 0 urn:com:businessweek:bx:article:1083914628705890578-9ee2fad2db3e49c7afc6843f154deabb 2009-09-30T16:33:03.655-04:00

Steve Jobs said people don't read any more. But Apple is in talks with several media companies rooted in print, negotiating content for a "new device." And they're not just going for e-books and mags. They're aiming to redefine print.

Steve Jobs said people don't read any more. But Apple is in talks with several media companies rooted in print, negotiating content for a "new device." And they're not just going for e-books and mags. They're aiming to redefine print. http://gizmodo.com/5370252/apple-tablet-aiming-to-redefine-newspapers-textbooks-and-magazines Jesse Kedy jkedy401 1 0 0 1 urn:com:businessweek:bx:article:6472282884440312531-dd7cabc67352f9d28ac42e0924fba0c4 2009-09-28T10:16:47.198-04:00

ScienceDaily (Feb. 23, 2009) — We all have different criteria for what we consider risky. However, numerous studies have suggested that we tend to perceive familiar products and activities as being less risky and hazardous than unfamiliar ones.

ScienceDaily (Feb. 23, 2009) — We all have different criteria for what we consider risky. However, numerous studies have suggested that we tend to perceive familiar products and activities as being less risky and hazardous than unfamiliar ones. http://www.sciencedaily.com/releases/2009/02/090220102245.htm Jesse Kedy jkedy401 2 1 0 1 urn:com:businessweek:bx:article:15930710266723031102-c139003f4e0a926083a2ba42cf1027eb 2009-10-12T23:12:18.527-04:00

Most companies deliver good presentations, advertise and get good PR. Where they fall short is handing the baton from one stage to the next. Non-activity turns marketing rotten.

Most companies deliver good presentations, advertise and get good PR. Where they fall short is handing the baton from one stage to the next. Non-activity turns marketing rotten. http://business901.com/blog1/improve-your-marketing-cycle-increase-your-revenue/ Joe Dager jdager118 0 0 0 0 urn:com:businessweek:bx:article:16905763878204160931-adf3323289479248e2ebd7a11944bc13 2009-09-13T22:48:25.443-04:00

Starting at the end of the process should be the logical thing to do if you are considering developing a pull system. It is the beginning.

Starting at the end of the process should be the logical thing to do if you are considering developing a pull system. It is the beginning. http://business901.com/blog1/is-your-value-stream-mapping-backwards/ Joe Dager jdager118 3 3 0 0 urn:com:businessweek:bx:article:12730554444085823303-dbcc19afb3cff2ce7a3b1c0ffcacb459 2009-10-06T08:52:38.108-04:00

Consider the type of customer that you acquire that always seems to give you the benefit of the doubt or refers business to you. Should you not be biased in how you allocate your resources to that segment?

Consider the type of customer that you acquire that always seems to give you the benefit of the doubt or refers business to you. Should you not be biased in how you allocate your resources to that segment? http://business901.com/blog1/determining-your-customer-perspective-can-you-retain-this-customer/ Joe Dager jdager118 0 0 0 0 urn:com:businessweek:bx:article:14644127666221729770-228467f2a8a96f12a0e40cb9ca55cbd9 2009-10-02T10:33:36.264-04:00

I thought an A3 was supposed to make it easier. But the old guy was right, you have to know what you are doing before you improve on it.

I thought an A3 was supposed to make it easier. But the old guy was right, you have to know what you are doing before you improve on it. http://business901.com/blog1/when-those-old-guys-say-stuff-you-should-listen/ Joe Dager jdager118 0 0 0 0