Use Buyer-Based Selling To Engage The New SMB Buyer | Buyerology

This is part 5 and final article of a series on the challenge of targeting SMB markets and how the use of buyer-based modeling and buyer-based marketing help organizations to grow their SMB customer base.

Prognosticators today abound on the demise of sales. Not so fast. While the notion of field sales shrinking for the SMB is a fact, it doesn’t quite mean the end of sales.