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PRODUCT PLACEMENT

Product placement is a marketing technique that places specific products within different media, giving the brand a cameo role. This topic keeps eye on product placements in television, print, the Internet, movies and beyond.

Product Placement is part of Business Exchange, suggested by Burt Helm. This topic contains 741 news and 199 blog items. Read updated news, blogs, and resources about Product Placement. Find user-submitted articles and reactions on Product Placement from like-minded professionals.

News

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At the RealScreen Summit, a blurring of lines between films, message a...more

achieved in many home and lifestyle programs -- is programming that goes well beyond crass things such as product...

‘Idol’ tortures everyone as it reveals top 24more

down to the 24 semifinalists, which now is a two-day process because it allows for the extra hype, product placement...

BBC Winter Olympics presenters 'break rules over jackets logo' (and th...more

By showing branded ski-wear on screen, the corporation may be breaking strict product placement rules and effectively...

BBC Winter Olympics presenters 'break rules over jackets logo'more

jackets carry the letter K, for Kjus. By showing it on screen, the corporation may be breaking strict product placement...

PETER MCKAY: Government in a box? The brutal truth of Afghanistan miss...more

the piano, I noticed the name and symbol of Yamaha. Surely the BBC hasn't gone in for product placement, like the...

U.K. Tightens Rules on Newly Approved TV Product Placementmore

com) -- Struggling U.K. commercial broadcasters breathed a sigh of relief in September, when regulators officially...

Percy Jackson & The Olympians: The Lightning Thiefmore

Columbus keeps slipping the clutch on the action scenes and stalling the movie. Far more impressive is the product...

Studios descend on Toy Fair with movie merchandisemore

Hollywood has gone so far that Hasbro and others increasingly have pushed into film and TV to become branded...

Wal-Mart, P&G bring you wholesome TVmore

entertainment may be devoid of sexual innuendo and graphic violence, there will be plenty of subliminal advertising via...

Junk food gets spotlight in many movies: studymore

aware that movies can be a source of junk-food advertising of sorts. "We may not even think of (product placement)...

QVC to hit red carpet in search of celebs, shoppersmore

off on hometown America. It's a genius idea, really. Considering how much time and money go into product placement...

The MVP of Product Placementmore

head set worn by Drew Brees' baby son had no idea they were on the verge of amazing product placement.

Baby Earmuffs: The MVP of Super Bowl Product Placementmore

wore at the end of the Super Bowl, had no idea they were on the verge of amazing product placement. Newscom New Orleans...

L.A. jeans maker J Brand gets backing from talent agency CAAmore

Traveling Premium Pants," perhaps)? The answer is, kind of."Sure, [CAA] will do all the logical product...

Business attacks limits on product placementmore

placement of many food and drink brands in commercial TV shows. The government initially reversed its policy on product...

TV product placement: Bradshaw bans 'nasties'more

­environment secretary, Hilary Benn, lobbied against aspects of proposals backed by the culture secretary, Ben...

Davos Interviews: Max Levchin Says Slide Now Makes Almost All Of Its M...more

networks. An even better version of this and which is what we?re interested in is what is essentially product placement.

Pepsi Invites the Public to Do Goodmore

shows presented by cable channels like Comedy Central, Spike and VH1. Viewers of those channels will welcome such...

Will Tories and ITV be able to agree on the future of local TV news?more

overstated the problem and that in a more ITV-friendly regulatory environment – in terms of advertising minutes rules,...

Glad youve turned over a new leaf, Skyemore

chewy oats, wheat and rice, all wrapped up with the hefty punch of Marmite”. Terrible taste, totally revolting.

Why some ads are drool-worthy while others come up drymore

of TV viewers prefer that method of ad delivery over the option of watching uninterrupted programming that incorporates...

Executives Use Blogs And Social Media - Industry News ...more

his office to himself. MTV 360 crosses MTV, MTV2, and mtvU, and incorporates music content, alternative formats, and...

Gaga over brandingmore

Bad Romance,' You-Tube's latest musicvideo sensation, features pop culture and music phenom Lady Gaga contributing to a...

We're addicted to notching up frequent flyer milesmore

The audacious 'product placement' in Up in the Air, the Jason Reitman comedy released today, is so blatant that I found...

The Book of Elimore

So guess what's fetching a fat price on the free market? KFC handiwipes. Now there's a product placement that will have...

Top Sources: Product Placement

  • Advertising Age
  • Billboard
  • Mail Online UK
  • Variety
  • Reuters
  • St. Petersburg Times
  • adage.com
  • MarketWatch
  • Mediaweek
  • icyou.se

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