it,' says Dino Bernacchi, director of brand entertainment at GM. 'The Saab was so well integrated.' Sure, it's product...
Product placement is a marketing technique that places specific products within different media, giving the brand a cameo role. This topic keeps eye on product placements in television, print, the Internet, movies and beyond.
Product Placement is part of Business Exchange, suggested by Burt Helm. This topic contains 741 news and 199 blog items. Read updated news, blogs, and resources about Product Placement. Find user-submitted articles and reactions on Product Placement from like-minded professionals.
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part is Rink Entertainment in Nashville, a film and video production company. Rink has a division specializing in...
are young advertising copywriters. They have a website, a Facebook page, a Youtube site, and the kind of product...
Product placement appears so passé in light of Coca-Cola Ltd.'s product alignment with Bond, James Bond. The U.K.
of MySpace: 'You don't say the word 'Facebook', do you? You say 'our biggest competitor'.' Ashton Kutcher, on product...
done deals that allow users to buy and customise t-shirts and posters. Angel investor Ron Conway agreed that product...
in 1975, represents creative and technical talent in the fields of motion pictures, television, publishing, music, live...
of advertising: graphics promoting other shows that fill part of the screen while you're watching a program, and...
In "I want my [your brand here] MTV," TimeOut Chicago asks the question.
The Sydney Morning Herald Takes a Look at the Brand Integration Trend
Branded music site with songs from Kate Voegele, Chris Brown and Sheryl Crow is an Olympic hit for AT&T.
Showtime Makes Over an New York City mansion to promote "Dexter"
Mediaweek takes a look at opportunities and potential pitfalls for ad integrations in "social" video games.
was just picked up by Publicis. Terms weren't disclosed. The five-year-old shop concentrates on on 'multichannel...
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Top Sources: Product Placement
- Advertising Age
- Mail Online UK
- St. Petersburg Times
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