ABBIE LUNDBERG

I'm a business technology analyst, advisor and professional speaker with 23 years experience reporting and commenting on the use of technology in business. As President of Lundberg Media, I help business leaders and their teams translate complex issues into focused messages to speed buy in, decision making and action — both inside and outside their companies.

In January 2011, I took on the role of Executive Director for the Business Ecology Initiative. Business ecology is about creating a new model for technology-enabled business – one that eliminates waste while creating a more resilient and responsive business operating model. It starts with a more holistic approach to planning, understanding and managing the enterprise, recognizing that everything is interconnected and so nothing can be managed in isolation. Like an ecosystem.

In addition to my consulting work and leadership of BEI, I conduct original research, write thought-leadership articles and white papers and offer other media, communication and facilitation services to businesses and non-profits of all sizes. I write about business technology and effective communication at lundbergmedia.com.

Prior to founding Lundberg Media, I led the award-winning CIO editorial team as Editor in Chief from 1995 through 2008. We won over 230 editorial awards during that time and became the leading source of trusted information for chief information officers and all executives interested in the use of information technology for business value and competitive advantage.