ADAM KLEINBERG

I'm a founder and CEO of Traction, a San Francisco-based creative agency with a digital core. We're often asked, are we an interactive agency or an ad agency? The answer is yes. We design brand experiences for our clients using smart advertising, emerging media and sound strategic thinking. We do interactive marketing—we just create interactions that extend beyond digital.

Since founding the agency is 2001, we have been fortunate to help some pretty terrific brands achieve greater share of mind—and share of pocket. These companies include TiVo, Adobe, Wal-Mart, Virgin Mobile, Livescribe, CamelBak, CaesarStone Quartz Surfaces, Bank of America, Sun, SAP, Clos du Bois, Bonny Doon Vineyards, ZoneAlarm, Dolby, DriversEd.com and the Web 2.0 Expo.