ALICE HORRIGAN

See my interactive online resume: http://www.wix.com/ahorrigan/alice-horrigan-resume

Leadership Abilities

Businesses need a marketing communications manager or director who can offer sound advice and positively influence executive management. I have the proven skills and experience to plan, lead and execute your strategic initiatives, but what sets me apart is my ability to establish credibility with your executives and become that trusted advisor.

The art of conversation

As a marcom leader with a foundation in journalism, I don’t just ask business execs to email me their PowerPoints. I pick up the phone, and employ the ancient art of the conversational interview. I bring out the enthusiasm that business leaders have about their work, and find out what excites them most about the offerings they represent. I use the fine craft of writing and editing to crystallize their ideas into hard-hitting key messages, and communications that sell.

Fresh content

I can lead teams to develop content for your digital and print campaigns that will make your offerings shine. Language is dynamic. That’s why the best communications spring from freshly mined ideas, with words expressing the vitality and pizzazz of a company and its leaders.

Too many times, I've seen marketing writers cut corners by churning stale copy from old PowerPoint presentations. While it might save time initially, this practice steadily (and secretly) erodes a company's competitive edge.

My clients tell me that my marcom leadership has helped them stand out from the rest. Whether I'm leading marcom teams and digital content providers, writing and editing, or managing creative talent, I will ensure that your marketing communications campaigns sell your offerings with clarity and style.

Call me to discuss how I can contribute to your team today: 203-292-9791.