ANDREA MEYER

Author of more than 450 company case studies and contributor to 28 books, Andrea Meyer creates custom content for online and print publications. A Certified Online Instructor, she’s active in social media and facilitates online communities. She founded Working Knowledge® in 1988.

Andrea focuses on three primary areas:
* Creating custom content for websites, blogs, books and textbooks
* Developing executive education & elearning materials (case studies, workbooks, interactive exercises, Leader's Guides) & facilitating online communities
* Researching & writing best practices reports and conducting business research to support new business development, international expansion, M&A and strategic innovation.

Andrea works with universities (MIT, Harvard, Babson) to create executive education materials, and with publishers (Prentice Hall, McGraw-Hill, MIT Press) to write business books. Andrea also works with consulting companies and organizations (McKinsey & Co., YPO, AARP) to create content under their logos.

Her specialties include researching & writing case studies for executive education programs as well as for marketing collateral. She also synthesizes content from conferences to capture key insights for clients and has written 74 conference reports.

Andrea's most well-known client is management guru Tom Peters (co-author of In Search of Excellence, one of the top-selling business books in publishing history) and more recently The Resilient Enterprise (for Yossi Sheffi