Strategic and Creative Communications, Marketing and Events Design
Managing content is much more than just organizing presentations. Andy Johnston uses strategy, storytelling, and design to create unique experiences that communicate, educate, motivate, entertain and generate results.
In-depth experience as a strategic thinker and skilled content designer in the fields of Business and Marketing Communications, and Event Design.
A strategic problem solver, he starts with the desired results, and then develops creative and engaging ways to communicate key messages that engage and connect with people. In the end, people take the desired actions, meeting specific goals that deliver business impact.
A creative, results-oriented leader, he develops strong working relationships, collaborates to solve complex problems and, manages teams to deliver exceptional performance.
THE BEST WAY TO UNDERSTAND THE VALUE: See some of the ideas and thinking - http://www.ideagroupatlanta.com/big-ideas-blog/
• Content development & management
• Results generation
• Thought leadership
• Service design
• Strategic communication planning
• People and performance management
• Event and experience design
• Traditional and digital storytelling
• Facilitation and implementation of media, events and communications
Andy Johnston is a powerful and successful communicator with proven skills.
Specialties: Creative concepts, results generation, channel marketing, meeting & event design, training & development, and execution of external/internal marketing and corporate communications.
The Idea Group
11/2012 - Present
Member Emeritus - Advisory Board of Grady College of Journalism and Mass Communication