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<title><![CDATA[Andy Johnston]]></title>
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<description><![CDATA[Strategic and Creative Communications, Marketing and Events Design
Managing content is much more than just organizing presentations. Andy Johnston uses strategy, storytelling, and design to create unique experiences that communicate, educate, motivate, entertain and generate results.
In-depth experience as a strategic thinker and skilled content designer in the fields of Business and Marketing Communications, and Event Design.
A strategic problem solver, he starts with the desired results, and then develops creative and engaging ways to communicate key messages that engage and connect with people. In the end, people take the desired actions, meeting specific goals that deliver business impact.
A creative, results-oriented leader, he develops strong working relationships, collaborates to solve complex problems and, manages teams to deliver exceptional performance.
THE BEST WAY TO UNDERSTAND THE VALUE: See some of the ideas and thinking - http://www.ideagroupatlanta.com/big-ideas-blog/
Strengths:
• Content development & management
• Results generation
• Thought leadership
• Service design
• Strategic communication planning
• People and performance management
• Event and experience design
• Traditional and digital storytelling
• Facilitation and implementation of media, events and communications
Andy Johnston is a powerful and successful communicator with proven skills.
Specialties: Creative concepts, results generation, channel marketing, meeting & event design, training & development, and execution of external/internal marketing and corporate communications.]]></description>
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<title><![CDATA[Get Edgy! Slap a Tattoo on Your Content]]></title>
<link>http://www.ideagroupatlanta.com/get-edgy-slap-a-tattoo-on-your-content/</link>
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<pubDate>Wed, 22 May 2013 20:55:24 EDT</pubDate>
<description><![CDATA[1 in 5 Americans have tattoos. Tattoos are the future of content in marketing, events and communications. You have to get edgy to speak to the secret rebel inside customers, executives and employees. Here’s how to create content that’s as REAL as the people in your audience.]]></description>
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<title><![CDATA[How Not To Fail At Anything – Ever!]]></title>
<link>http://www.ideagroupatlanta.com/how-not-to-fail-at-anything-ever/</link>
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<pubDate>Tue, 14 May 2013 14:01:07 EDT</pubDate>
<description><![CDATA[You can’t be successful if you’re paralyzed by fear of making a mistake. Instead of learning from failure – avoid it entirely. Learn from success instead. It all comes down to answering five key questions when you start a project or program. Don't let your organization be motivated by the fear of failure.]]></description>
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<title><![CDATA[Six Smooth Moves That Make You Look Smart]]></title>
<link>http://www.ideagroupatlanta.com/six-smooth-moves-that-make-you-look-smart/</link>
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<pubDate>Sun, 12 May 2013 09:41:54 EDT</pubDate>
<description><![CDATA[You may be a master of marketing, events, or communication but people still evaluate your abilities and professionalism. How can you remind people just how smart you are? Here’s how to help people recognize the value you offer.]]></description>
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