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<title><![CDATA[Andy Whalley]]></title>
<link>/profile/andy-whalley/awhalley824/rss20/</link>
<description><![CDATA[I teach Marketing and Business at Royal Holloway; University of London,
Through my business HeadWhay Limited I also provide interim & consultancy services within the Sales & Marketing area. I am a highly qualified and experienced executive, with over 23 years experience in businesses both large and small across the globe, including board level experience in UK plc and US Inc in both Marketing and Strategy roles.
I am a published author and trainer on Customer services, Direct Marketing, CRM and most recently strategic marketing in the digital age. I have been a guest speaker on those issues at a number of events.
I have the ability and experience to deliver innovative ideas and hard working strategies to keep your business ahead of the competition.
I provided a full range of support through:
• Marketing research
• Feasibility studies
• Strategy development
• Marketing and communication plans
• Brand development
• Competitor Intelligence
• Marketing management
• Telemarketing
• Customer research/profiling
• Sales management
• Customer Service Management
• E-commerce
Typically, his work involves:
• Finding New Customers
• Converting Prospects
• Winning Business
• Launching new products and services
• Developing key accounts
• Satisfying and Retaining Customers
• Training Sales and Customer service personnel]]></description>
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<title><![CDATA[Market Intelligence]]></title>
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<pubDate>Thu, 08 Jul 2010 04:43:02 EDT</pubDate>
<description><![CDATA[Market Intelligence (MI) is the information relevant to a corporation’s market, gathered and analyzed to ensure accurate decision-making in determining market opportunities, penetration strategies, and development metrics. Market intelligence covers how companies use existing sources of information to understand what is happening in their marketplaces, what issues exist, and where the potential lies.]]></description>
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<title><![CDATA[Competitive Intelligence]]></title>
<link>/competitive-intelligence/</link>
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<pubDate>Thu, 08 Jul 2010 04:42:55 EDT</pubDate>
<description><![CDATA[Competitive Intelligence (CI) involves the use of public sources to develop data on competition, competitors, and the market environment. It then transforms, by analysis, that data into actionable information. Public, in competitive intelligence, means all information you can legally and ethically identify, locate, and then access.]]></description>
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<title><![CDATA[Business Intelligence]]></title>
<link>/business-intelligence/</link>
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<pubDate>Thu, 08 Jul 2010 04:42:45 EDT</pubDate>
<description><![CDATA[Data Warehousing Institute defines business intelligence as the processes, technologies, and tools needed to turn data into information, information into knowledge, and knowledge into plans that drive profitable business action. This topic covers data warehousing, business analytic tools, and content/knowledge management.]]></description>
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