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<title><![CDATA[Antonio Coelho]]></title>
<link>/profile/antonio-coelho/acoelho302/rss20/</link>
<description><![CDATA[Executive with more than nine years of Internet product management experience, having developed successful new businesses for traditional and web companies, heading teams of user experience, technology, marketing and producers, both in Brazil and abroad.
Currently helping 'Organizações Globo', the biggest media group in LATAM to plan, develop, and deploy its Internet strategy, using leading edge technologies such as Web 2.0, SOA, Semantic CMS, OpenSocial and Mobile.]]></description>
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<title><![CDATA[Social Media Apps For CMS]]></title>
<link>http://www.foliomag.com/2009/social-media-apps-cms-0</link>
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<pubDate>Thu, 29 Oct 2009 23:41:20 EDT</pubDate>
<description><![CDATA[Social media remains a priority for most publishers but in the wake of failures of proprietary, standalone social media networks such as Variety’s “The Biz,” publishers are realizing that rather than creating community at their own sites, they need...]]></description>
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<title><![CDATA[TV stations turn to social media to attract viewers ]]></title>
<link>/television-industry/tv-stations-turn-to-social-media-to-attract-viewers-/9377451172120941469-0b3dd216835604cfe02db78cc1941803/#144435</link>
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<pubDate>Thu, 29 Oct 2009 23:35:45 EDT</pubDate>
<description><![CDATA[Shared a reaction in Television Industry]]></description>
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<title><![CDATA[How The Huffington Post uses real-time testing to write better headlines]]></title>
<link>http://www.niemanlab.org/2009/10/how-the-huffington-post-uses-real-time-testing-to-write-better-headlines/</link>
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<pubDate>Thu, 29 Oct 2009 23:31:15 EDT</pubDate>
<description><![CDATA[From direct mail to web design, A/B testing is considered a gold standard of user research: Show one version to half your audience and another version to the other half; compare results, and adjust accordingly. Some very cool examples include Google’s obsessive testing of subtle design tweaks and Dustin Curtis’ experiment with direct commands and clickthrough rates. (”You should follow me on Twitter” produced dramatically better results than the less moralizing, “Follow me on Twitter.”)
So here’s something devilishly brilliant: The Huffington Post applies A/B testing to some of its headlines. Readers are randomly shown one of two headlines for the same story. After five minutes, which is enough time for such a high-traffic site, the version with the most clicks becomes the wood that everyone sees.]]></description>
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