Expert at developing buyer 2.0 profiles and ensuring the development and mapping of strategic, new, and valuable content that moves buyers through their unique buying processes.
Online demand generation strategy through social media, content marketing, lead nurturing, lead scoring, web development, and sales enablement to holistically support business objectives, increase marketing's impact on sales and, to drive a predictable marketing pipeline.
Passionate about the evolution of communication, and the relationship between humans and technology.
7/2007 - 7/2009
11/2009 - 6/2010
6/2010 - 2/2011
Bachelor of Science
Barbra saved 'Sales 2.0'Sales 2.0
- Sales Operation Management
Barbra saved 'Social CRM'Social CRM
Barbra saved 'Business Intelligence'Business Intelligence
- Business-to-Business Marketing
- Social Media Marketing
- High Tech Channel Sales
- Content Marketing
Barbra saved 'Salesforce.com (CRM)'Salesforce.com (CRM)
Barbra saved 'SaaS'SaaS