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Ben Hanna

153 contributions

63 followers

BEN HANNA

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VP, Marketing
Internet, Denver, CO

Ben Hanna is a B2B online marketing pioneer with over 14 years of marketing leadership experience at some of the most recognized business-to-business websites including eBay, Business.com, IronPlanet.com and more. He is a recognized thought leader and frequent speaker on the topics of B2B search marketing, B2B ecommerce and B2B social media at conferences including the Search Insider Summit, Online Marketing Summit, Search Engine Strategies, SMX, eMarketing Association, PPC Summit and MarketingProfs events.

Recently, Ben led the largest study of business social media usage to date, involving nearly 3,000 North American respondents. This study generated a number of ‘must read’ reports for B2B marketers including the B2B Social Media Benchmarking Study report, Engaging Small Businesses Through Social Media and Social Media Best Practices for Q&A Forums.

He holds a BA Psychology from the University of Michigan and a Ph.D. in Business from Stanford University's Graduate School of Business.

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Work Experience

Board Member
Enquiro Search Solutions, Inc.
12/2009 - Present
VP, Marketing
Dex One Interactive / Business.com
10/2006 - Present
Sr. Manager, eBay Business
eBay, Inc.
3/2003 - 10/2006
VP, Marketing
IronPlanet, Inc.
5/2000 - 9/2001

Education

Stanford University Graduate School of Business, 1998
Ph.D.
Business (Organizational Behavior)
University of Michigan, Ann Arbor, 1992
A.B.
Psychology

Recent Activity

Look Beyond Features to Select Best Marketing Automation Vendor | On... more

Added to Business-to-Business Marketing, Lead Generation, Internet Marketing, SaaS 644 days ago

4 Scary Facts to Shake Up Your B2B Online Marketing Strategy | On B2B... more

Added to Business-to-Business Marketing, Recession Marketing, Internet Marketing, Business Advertising, Interactive Marketing 651 days ago

Stop Undermining Your B2B Online Marketing ROI more

Added to Business-to-Business Marketing 718 days ago

10 Top Tips for a Foolproof B2B Webinar | Business.com's B2B Online... more

Added to Business-to-Business Marketing, Virtual Events, Internet Marketing, Social Media Business Success, Social Media Marketing 724 days ago

B2B Social Media: Facts, Fictions & Focus Areas for 2010 more

Added to Social Media Marketing 768 days ago

Unlocking the B2B Web Analytics "Black Box" more

Added to Internet Marketing 770 days ago

How To Drive Business Leads With Question & Answer Forums more

Added to Social Media Analytics, Social Media Business Success, Social Networking, Social Media Marketing, LinkedIn 782 days ago

Social Media Best Practices: Question & Answer Forums more

Added to Social Media Analytics, Internet Marketing, Social Media Business Success, Social Networking, Social Media Marketing 790 days ago

Engaging Small Business Decision Makers Through Social Media more

Added to Business-to-Business Marketing, Small Business Marketing, Social Media Marketing 797 days ago

Business.com Releases 2009 B2B Social Media Benchmarking Study more

Saved from Social Media Analytics 818 days ago

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