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123 contributions
34 followers
BEN HANNA
Oversee online marketing, communications and social media for R.H. Donnelley Interactive (RHDi) online properties including local search leader DexKnows.com and the top B2B online directory and business buying resource, Business.com.
Ben has more than 12 years experience leading B2B marketing efforts from both the agency and company perspectives. Prior to R.H. Donnelley Interactive / Business.com, he led the eBay Business team responsible for driving B2B trade on eBay, supporting nearly $3 billion in business buying on eBay's U.S. site in 2005. Prior to eBay, Ben was Vice President, Marketing for IronPlanet, a leading online marketplace for used construction equipment, and co-founded a B2B strategic marketing agency specializing in high-tech product and company launches. He holds a BA Psychology from the University of Michigan and a Ph.D. in Business from Stanford University's Graduate School of Business.
For more B2B online marketing insights, follow Ben and Business.com on Twitter (http://twitter.com/B2BOnlineMktg) or visit his B2B online marketing blog (http://blogs.business.com/b2b-online-marketing).
Work Experience
R.H. Donnelley Interactive / Business.com
10/2006 - Present
eBay, Inc.
3/2003 - 10/2006
Education
Ph.D.
Business (Organizational Behavior)
A.B.
Psychology
Topics
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Ben saved 'Business-to-Business Marketing'Business-to-Business Marketing
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Ben saved 'Social Media Marketing'Social Media Marketing
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Ben saved 'Social Media Analytics'Social Media Analytics
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Ben saved 'Social Media Business Success'Social Media Business Success
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Ben saved 'Internet Marketing'Internet Marketing
- Market Research 2.0
- Social Networking
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Ben saved 'Twitter'Twitter
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Ben saved 'Search Engine Marketing'Search Engine Marketing
- Residential Real Estate
Network
