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<title><![CDATA[Ben Hanna]]></title>
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<description><![CDATA[Oversee online marketing, communications and social media for R.H. Donnelley Interactive (RHDi) online properties including local search leader DexKnows.com and the top B2B online directory and business buying resource, Business.com.
Ben has more than 12 years experience leading B2B marketing efforts from both the agency and company perspectives. Prior to R.H. Donnelley Interactive / Business.com, he led the eBay Business team responsible for driving B2B trade on eBay, supporting nearly $3 billion in business buying on eBay's U.S. site in 2005. Prior to eBay, Ben was Vice President, Marketing for IronPlanet, a leading online marketplace for used construction equipment, and co-founded a B2B strategic marketing agency specializing in high-tech product and company launches. He holds a BA Psychology from the University of Michigan and a Ph.D. in Business from Stanford University's Graduate School of Business.
For more B2B online marketing insights, follow Ben and Business.com on Twitter (http://twitter.com/B2BOnlineMktg) or visit his B2B online marketing blog (http://blogs.business.com/b2b-online-marketing). ]]></description>
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<title><![CDATA[Business.com Releases 2009 B2B Social Media Benchmarking Study]]></title>
<link>http://blogs.business.com/b2b-online-marketing/2009/b2b-social-media-benchmarking-study-released/</link>
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<pubDate>Tue, 17 Nov 2009 15:56:43 EST</pubDate>
<description><![CDATA[Want to know if social media is relevant for B2B companies? Based on insights from nearly 3,000 business professionals, this free 57 page report contains 63 charts with all the facts and stats you need to create, or optimize, your B2B social media strategy.]]></description>
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<title><![CDATA[Business.com Releases 2009 B2B Social Media Benchmarking Study]]></title>
<link>http://blogs.business.com/b2b-online-marketing/2009/b2b-social-media-benchmarking-study-released/</link>
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<pubDate>Mon, 16 Nov 2009 21:56:41 EST</pubDate>
<description><![CDATA[Want to know if social media is relevant for B2B companies? Based on insights from nearly 3,000 business professionals, this free 57 page report contains 63 charts with all the facts and stats you need to create, or optimize, your B2B social media strategy.]]></description>
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<title><![CDATA[New Research Highlights Top Social Media Resources for Business Information]]></title>
<link>http://blogs.business.com/b2b-online-marketing/2009/top-social-media-for-business/</link>
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<pubDate>Fri, 06 Nov 2009 11:20:24 EST</pubDate>
<description><![CDATA[The recently released Business.com 2009 Business Social Media Benchmarking Study finds that, among nearly 2,400 study participants turning to social media channels for business-relevant information, the most popular resources are webinars and podcasts followed by ratings/reviews of business products and services. Utilizing social bookmarking sites and engaging in discussions on 3rd party sites had the lowest participation rates.]]></description>
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