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<title><![CDATA[Ben Hanna]]></title>
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<description><![CDATA[Ben Hanna is a B2B online marketing pioneer with over 14 years of marketing leadership experience at some of the most recognized business-to-business websites including eBay, Business.com, IronPlanet.com and more. He is a recognized thought leader and frequent speaker on the topics of B2B search marketing, B2B ecommerce and B2B social media at conferences including the Search Insider Summit, Online Marketing Summit, Search Engine Strategies, SMX, eMarketing Association, PPC Summit and MarketingProfs events.
Recently, Ben led the largest study of business social media usage to date, involving nearly 3,000 North American respondents. This study generated a number of ‘must read’ reports for B2B marketers including the B2B Social Media Benchmarking Study report, Engaging Small Businesses Through Social Media and Social Media Best Practices for Q&A Forums.
He holds a BA Psychology from the University of Michigan and a Ph.D. in Business from Stanford University's Graduate School of Business.]]></description>
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<title><![CDATA[Look Beyond Features to Select Best Marketing Automation Vendor | On B2B Marketing]]></title>
<link>http://www.onb2bmarketing.com/2010/select-marketing-automation-system-more-than-features/</link>
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<pubDate>Mon, 10 May 2010 18:55:21 EDT</pubDate>
<description><![CDATA[Currently seeking a marketing automation system to improve your B2B lead generation and lead nurturing process? If so, make sure to look beyond the feature comparison charts to find the best solution.]]></description>
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<title><![CDATA[4 Scary Facts to Shake Up Your B2B Online Marketing Strategy | On B2B Marketing]]></title>
<link>http://www.onb2bmarketing.com/2010/four-scary-facts-shake-up-b2b-online-marketing-strategy/</link>
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<pubDate>Mon, 03 May 2010 22:49:25 EDT</pubDate>
<description><![CDATA[Like a good B2B online marketing challenge? A massive contraction in online business buyers promises a highly competitive future. Here are the key implications for your B2B online marketing strategy.]]></description>
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<title><![CDATA[Stop Undermining Your B2B Online Marketing ROI]]></title>
<link>http://blogs.business.com/b2b-online-marketing/2010/stop-undermining-b2b-online-marketing-roi/</link>
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<pubDate>Thu, 25 Feb 2010 21:41:03 EST</pubDate>
<description><![CDATA[Optimizing B2B online marketing ROI requires many things – a well-defined target audience, clear strategy and tactics for targeting business buyers online, engaging creative, solid execution and accurate performance metrics to name the major ones. But is that enough? Unfortunately, no, and here are four key traps to avoid.]]></description>
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