BILL CROSS

We are the premier food licensing agency in the world, and I am the Vice President of Restaurant & Food Brand Licensing. I create brand extensions through licensing, and am behind the Burger King retail licensing program. Additionally my company provides food marketplace information to clients and subscribers through a weekly subscription digest. It isn't cheap, but it's worth every cent. Our goal is to serve the needs of clients in the restaurant, CPG, foodservice and not-for-profit brands by helping them leverage those brands through licensing.

Additionally we seek out brands and properties for companies looking to secure the rights to leverage their products through "licensing in." We also have experience in the area of technology licensing as it applies to food products and processes, especially in the environment of building brands through the marriage of the right product with the right brand name.

We also offer consulting to the private equity, hedge fund and other segments of the investment sector, along with expert witnessing on matters relating to licensing.