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<title><![CDATA[BL Ochman]]></title>
<link>/profile/bl-ochman/bochman049/rss20/</link>
<description><![CDATA[I'm Managing Director of Emerging Media for Proof Integrated Communications, the digital marketing arm of Burson-Marsteller.
I am a blogger with a large international following; and a frequent corporate speaker. Since 1995, I've been creating dynamic Internet and social media marketing and brand strategy for companies doing business online.
I've helped companies including IBM, Ford, McGraw-Hill, Budget Car Rental, Simon & Schuster, stacksandstacks.com, and American Greetings drive traffic and build community and sales.
My work embraces concept and implementation of strategic Internet marketing programs. My blog, one of the top blogs in the AdAge Power 150, tracks trends in online marketing at What's Next Blog http://www.whatsnextblog.com.
I co-founded Pawfun.com http://www.pawfun.com - where you can create and send free photo e-cards of your pets and create a variety of products featuring your pet photos.
Before turning my focus to the Internet, I ran B.L. Ochman Public Relations, an award-winning New York PR firm that I grew to one of the 100 largest independent PR firms in the US.]]></description>
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<title><![CDATA[Online Community Management]]></title>
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<pubDate>Fri, 09 Apr 2010 14:22:00 EDT</pubDate>
<description><![CDATA[Online community management discusses how companies are utilizing their online presence to engage their customers – often through forum and discussion boards on their sites. In doing so, the company or brand must manage this presence carefully. This topic covers the latest news and trends in online community management.]]></description>
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<title><![CDATA[Updated List of Social Media Gurus on Twitter: a Public Service for CMOs, from What's Next Blog]]></title>
<link>http://www.whatsnextblog.com/archives/2009/06/updated_list_of_social_media_gurus.asp</link>
<guid isPermaLink="false">http://www.whatsnextblog.com/archives/2009/06/updated_list_of_social_media_gurus.asp</guid>
<pubDate>Wed, 24 Jun 2009 12:03:45 EDT</pubDate>
<description><![CDATA[Companies large and small are scrambling to pick a social media guru to guide them through the wilds of new media marketing. Fortunately, there is no shortage of self-declared social media marketing gurus, experts, consultants, agencies and stars. Provided as a public service, we've posted an updated search of Twitter bios on Tweepsearch.
Self-proclaimed gurus on Twitter = 5,855.]]></description>
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<title><![CDATA[Starbucks Social Media Monitoring &amp; Community Help It Survive Brand Attack Starbucks_Brand.png]]></title>
<link>http://www.whatsnextblog.com/archives/2009/05/starbucks_social_media_community_helps_it_survive_brand_attack.asp</link>
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<pubDate>Tue, 02 Jun 2009 12:14:21 EDT</pubDate>
<description><![CDATA[What does it take to damage a brand with a hate campaign? That depends on whether the brand is listening, reacting in real-time, and has a community of its own in social media.
While fear of &quot;the haters&quot; damaging the brand is probably the Number One factor keeping many companies out of social media, it's the companies that are involved in social media that are most likely to survive a brand attack.
]]></description>
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