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<title><![CDATA[Brad Lipschultz]]></title>
<link>/profile/brad-lipschultz/blipschultz454/rss20/</link>
<description><![CDATA[Internet Marketing Agency Executive with verifiable track record of developing strategies to increase revenues, improving internal client management processes, increasing client retention, while managing costs.
Hard working leader with multi faceted experiences and responsibilities ranging from sales and marketing, consulting and project management, legal and HR, to finance and accounting. Possess unique ability to identify and develop talent and processes which lead to revenue growth and improved client loyalty.]]></description>
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<title><![CDATA[Google Adwords Remarketing Best Practices]]></title>
<link>http://www.seoinc.com/seo-blog/google-adwords-remarketing-best-practices/</link>
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<pubDate>Thu, 22 Nov 2012 02:58:17 EST</pubDate>
<description><![CDATA[Strategies and tactics to take your Google Adwords remarketing campaigns into high gear. Includes best practices for exclusions, segmentation, analytics and more.]]></description>
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<title><![CDATA[Search Engine Marketing]]></title>
<link>/search-engine-marketing/</link>
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<pubDate>Thu, 22 Nov 2012 02:56:44 EST</pubDate>
<description><![CDATA[Search Engine Marketing, or SEM, is a form of Internet marketing that seeks to promote Web sites by increasing their visibility in search engine result pages (SERPs). According to the Search Engine Marketing Professional Organization, SEM methods include: search engine optimization (or SEO), paid placement, and paid inclusion.]]></description>
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<title><![CDATA[Chief Marketing Officer (CMO)]]></title>
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<pubDate>Thu, 22 Nov 2012 02:38:00 EST</pubDate>
<description><![CDATA[Rapid transformation and consolidation are challenging chief marketing officers across the globe to better anticipate, address, and pre-empt new competitive threats, market intrusions, and category contenders. Upstarts, innovators, and off-shore entrants are increasingly disrupting established markets or defining new segments by bringing improved efficiencies, value propositions, user experiences, and cost structures to the market. The key question to answer is: How does the CMO need to evolve?]]></description>
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