BRUCE KASANOFF

Co-author with Michael Hinshaw of Smart Customers, Stupid Companies: Why Only Intelligent Companies Will Thrive, and How to Be One of Them. It describes four disruptive forces likely to change every industry, and provides a five-step action plan for profiting from these forces rather than falling victim to them.

"This is a very insightful book, and one that provides a really different (smarter) perspective on customer centric value co-creation! Hinshaw & Kasanoff make sense of many recent trends and provide a number of coherent frameworks to analyze the state of the industry and to create actionable ideas for change."
-- Frank T. Piller, Professor of Management , RWTH Aachen University, Technology & Innovation Management Group and Massachusetts Institute of Technology, MIT Smart Customization Group


"Entrepreneurs looking for the next big thing need to grab a copy of our book and this one, and fast."
-- Bob Dorf, co-author with Steve Blank of THE START UP OWNER'S MANUAL: The Step-by-Step Guide for Building a Great Company

"We, as business leaders, are often so worried about our competitors we often forget about our customers. Kasanoff and Hinshaw remind us that not only are our customers important, they are smarter and know more than we know. The book is an easy read and stuffed with ideas that can be implemented on Monday morning."
-- Michael Le Goff, CEO, Plessey Semiconductors

"Thanks to dramatic technological advances of the past decade, computers can help us become smarter and smarter in our everyday tasks. As a result, today's customers are much more sophisticated, and companies need to change in response. Kasanoff and Hinshaw highlight some of these changes and help companies understand how to deal with smart customers."
-- Roberto Pieraccini, author of THE VOICE IN THE MACHINE: Building Computers That Understand Speech and Director of ICSI,
the International Computer Science Institute at Berkeley