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<title><![CDATA[Bryan Eisenberg]]></title>
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<description><![CDATA[Bryan Eisenberg is the co-author of the Wall Street Journal, Business Week, USA Today and New York Times bestselling books “Call to Action”, “Waiting For Your Cat to Bark?” and “Always Be Testing”. Bryan has been the keynote speaker for Search Engine Strategies, Shop.org, Direct Marketing Association, MarketingSherpa, E-consultancy, Webcom, SEM Konferansen Norway and the Canadian Marketing Association. He is also the co-founder and Chairman Emeritus of the Web Analytics Association. Bryan serves as an advisory board member of Search Engine Strategies, the eMetrics Marketing Optimization Summit and several venture capital backed startup companies (ie. Bazaarvoice, iPerceptions, UserTesting.com, ClickEquations, etc.).
Bryan Eisenberg is the recognized authority and pioneer in online marketing, improving online conversion rates, Persuasion Architecture, and persona marketing. Bryan was recently recognized by eConsultancy members as one of the top 10 User Experience Gurus and and he was selected as one of the inaugural iMedia Top 25 Marketers.
Bryan has been featured expert by The Wall Street Journal and the The New York Times and been quoted in Business 2.0, CXO Europe, Advertising Age, CNN, Forrester Research, Jupiter Research, Miami Herald, Internet Advertising Report (IAR), Chicago Business Tribune, Inc Magazine, Entrepreneur, Target Marketing, DM News, Microsoft’s bCentral, MarketingSherpa, the Toronto Star, Smart Money & Internet Retailer for his thought leadership.]]></description>
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<title><![CDATA[Always Be Testing: The Complete Guide To Google Website Optimization]]></title>
<link>http://www.amazon.com/Always-Be-Testing-Complete-Optimizer/dp/0470290633</link>
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<pubDate>Mon, 08 Sep 2008 15:08:34 EDT</pubDate>
<description><![CDATA[The easy-to-understand, in-depth information in Always Be Testing: The Complete Guide to Google Web Optimizer, by Bryan Eisenberg and John Quarto-vonTivadar, will help you understand how to set up website optimization tests and improve your conversion rates. Learn the theory behind the testing, understand Google Web Optimizer click reports, discover the “why” of clicks, and decipher the valuable data.
By the time you finish reading this book, no matter what your skill level, you will have learned how to set up tests and improve crucial page components with the help of real-world case studies and examples.]]></description>
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<title><![CDATA[Always Be Testing: The Complete Guide To Google Website Optimization]]></title>
<link>http://www.amazon.com/Always-Be-Testing-Complete-Optimizer/dp/0470290633</link>
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<pubDate>Mon, 08 Sep 2008 15:08:28 EDT</pubDate>
<description><![CDATA[The easy-to-understand, in-depth information in Always Be Testing: The Complete Guide to Google Web Optimizer, by Bryan Eisenberg and John Quarto-vonTivadar, will help you understand how to set up website optimization tests and improve your conversion rates. Learn the theory behind the testing, understand Google Web Optimizer click reports, discover the “why” of clicks, and decipher the valuable data.
By the time you finish reading this book, no matter what your skill level, you will have learned how to set up tests and improve crucial page components with the help of real-world case studies and examples.]]></description>
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<title><![CDATA[Twelve best practices for online customer communities]]></title>
<link>http://c.moreover.com/click/here.pl?r1586342421&amp;f=9791</link>
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<pubDate>Mon, 08 Sep 2008 15:04:52 EDT</pubDate>
<description><![CDATA[of new ideas that customers have submitted, the value which cant possibly be measured in terms of traditional Web analytics. While many customer community budgets will continue to be approved on the basis of very Web 1.0 metrics, pushing hard for new]]></description>
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