<?xml version="1.0"?>
<rss version="2.0">
<channel>
<title><![CDATA[Burt Helm]]></title>
<link>/profile/burt-helm/bhelm168/rss20/</link>
<description><![CDATA[Burt Helm is the marketing department editor for BusinessWeek. Prior to this position, he covered technology, and digital advertising and media as a staff writer for BusinessWeek Online, a position he assumed in September, 2004. ]]></description>
<item>
<title><![CDATA[Twitter Quitters Post Roadblock to Long-Term Growth]]></title>
<link>http://blog.nielsen.com/nielsenwire/online_mobile/twitter-quitters-post-roadblock-to-long-term-growth/</link>
<guid isPermaLink="false">http://blog.nielsen.com/nielsenwire/online_mobile/twitter-quitters-post-roadblock-to-long-term-growth/</guid>
<pubDate>Tue, 28 Apr 2009 13:31:31 EDT</pubDate>
<description><![CDATA[David Martin, Vice President, Primary Research, Nielsen Online Oprah embarrassed herself on it with a stuck caps lock. That guy from Punk’d competed with “the most trusted name in news” for audience. A befuddled Jon Stewart shook his fist at it in...]]></description>
</item>
<item>
<title><![CDATA[Gatorade Sales Plummet]]></title>
<link>http://www.businessweek.com/the_thread/brandnewday/archives/2009/04/gatorade_sales.html</link>
<guid isPermaLink="false">http://www.businessweek.com/the_thread/brandnewday/archives/2009/04/gatorade_sales.html</guid>
<pubDate>Mon, 27 Apr 2009 10:29:50 EDT</pubDate>
<description><![CDATA[Does this look like Gatorade to you? Gatoradeâ€™s volume sales fell by 13.7% in the first quarter, according to a Beverage Digest report out today , and some blame the new bottle design. The idea is that the new design, on most store shelves since...]]></description>
</item>
<item>
<title><![CDATA[The Big Fizz at PepsiCo]]></title>
<link>http://www.businessweek.com/magazine/content/09_17/b4128032006687.htm</link>
<guid isPermaLink="false">http://www.businessweek.com/magazine/content/09_17/b4128032006687.htm</guid>
<pubDate>Fri, 17 Apr 2009 14:08:34 EDT</pubDate>
<description><![CDATA[D'Amore aims to bring a more cohesive approach to each brand David Yellen/Redux In 14 years at PepsiCo (PEP), Massimo F. d'Amore has muscled through his share of tough jobs. In New York in 2000 he marshaled PepsiCo's successful takeover battle for...]]></description>
</item>
</channel>
</rss>