BUSWEEK ROWBOTHAM

Truth in Photography Dept: Photo taken August 2006.

Extensive, versatile experience in marketing, creative services, and marketing research makes most workdays interesting. My writing stays active voice and energetic, while my creativity stays, um, creative.

There are two target areas that have been at the proposal "drumroll" stage, i.e., research and organization completed. One of those proposals demands absolute concept clarity, along with specific problems solved; this precision is mandatory due to the high profile of "proposee" company. The other is counterintuitively obvious and also demands persuasive rigor. Both address a problem that I call "embedded inconvenience."

My primary professional mission is to gain new, enthusiastic, and empathetic clients for Marinelli & Company, A Right-Sized Strategic & Creative Marketing Resource. The best way to find good prospects is research, research, research, on-site discussions and, yes, finely honed writing.

Beyond that, I'm writing a "treatment" on a book proposal for a literary agent. Book topic is how an absurd marketing disaster happened, and how that disaster should be instructional. I've also written an ironically-framed piece for submittal to any publication or blog on the social/professional realities of late middle age. If it gets published great. If not, too bad. There are other topics, lots of them.