CAROL PHILLIPS

I am an experienced communications and market research professional executive (Leo Burnett, Y&R, JWT, Whirlpool Corp.). As founder of Brand Amplitude, I helped create a tight team of highly experienced marketing professionals who use insights-driven research approaches that generate insights that make a difference to clients' business. I teach what I practice in courses in marketing and brand strategy at University of Notre Dame's Mendoza College of Business. These 'best practices' inform our approach to client problems. We share our expertise widely in industry speaking, articles, and whitepapers. My special passion is Millennials, those fabulous consumers under 30 who are setting the bar in everything from social media to gourmet food. I enjoy talking with, talking about and blogging about Millennials.