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<title><![CDATA[Charles Araujo]]></title>
<link>/profile/charles-araujo/caraujo792/rss20/</link>
<description><![CDATA[Charles Araujo is the founder and CEO of The IT Transformation Institute, which is dedicated to helping IT leaders transform their teams into customer-focused, value-driven learning organizations. He is also the creator of “The Quantum Age of IT,” a vision for the immediate future of IT organizations, and a recognized leader and expert in the areas of IT transformation and IT organizational change. Charles serves on the boards of itSMF USA and The Executive Next Practices Institute and his articles have been published and referenced by ZDNet, IT Business Edge, ITSM Portal, TechRepublic, and itSMF USA’s Forum. He is presently at work on two new books and speaks on a wide range of subjects related to his vision of the future of IT.
You cannot outsource a transformational effort. You cannot bring in a consulting company and let them magically transform your organization. The transformation of an IT organization requires the intense commitment of everyone in the organization from the trenches to the executive suite. It requires deep levels of engagement and the willingness to challenge the status quo.
But just because it must happen from within, does not mean that you are on your own.
The IT Transformation Institute exists to provide you the knowledge, coaching, tools and resources that you need to execute a successful transformational program. We exist to motivate, educate and facilitate IT organizations as they embark on their transformational journey.]]></description>
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<title><![CDATA[Communications: Building and Maintaining Effective Business Relationships]]></title>
<link>http://www.castlepointe.com/20110728472/Driving-Business-Value/Communications-Building-and-Maintaining-Effective-Business-Relationships.html</link>
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<pubDate>Thu, 28 Jul 2011 16:18:50 EDT</pubDate>
<description><![CDATA[Let's face it, sometimes we're literally thrown into an IT/business relationship with no history, faced to come up with a quick solution and expected to deliver results that show value to our customers. The power of the liaison position can be an outstanding way to build and maintain those effective business relationships. Remember communication starts by reaching out and showing customers that you care enough to try something different - not just by presenting some new application or superior technical solution, or a process improvement project, but by proving to your customers that you are in business with them. In return, they'll show that they value you as a trusted business partner.]]></description>
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<title><![CDATA[Creating a Service Portfolio Through Markets and Customer Segments]]></title>
<link>http://www.castlepointe.com/20110709470/IT-Strategy-and-Innovation/Creating-a-Service-Portfolio-Through-Marketing-and-Customer-Segments.html</link>
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<pubDate>Wed, 13 Jul 2011 16:25:41 EDT</pubDate>
<description><![CDATA[The most well run organizations in the world are masters at defining and understanding their markets and customer segments. World class IT organizations should be no different. By clearly defining and understanding what markets you compete in, and by having a deep understanding of your customer segments and the unique value they seek, you will be able to create a service portfolio that is both relevant and designed to deliver optimal value to your customers.]]></description>
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<title><![CDATA[Customer Value]]></title>
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<pubDate>Wed, 13 Jul 2011 16:24:39 EDT</pubDate>
<description><![CDATA[Customer value is an all-encompassing term for providing both functional and emotional benefits to customers. The more value a company’s goods and/or services have the more likely the customers are to continue paying for them. This topic covers the many ways companies take customer value into consideration when marketing their products.]]></description>
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