CHRISTINA KERLEY ('CK')

A marketing specialist for over 15 years—with my own consultancy since ’99—my work focuses on strategy, social media and corporate training. I've marketed a host of brands (preference is B2B) across a broad range of industries including technology, media, biotech, broadcast television, real estate and professional services.

You could say that marketing is my passion or you could say it's my calling, either way you'd be positively correct. I'm forever intrigued by change--be it fueled by new trends, innovations, disruptions, regulations, market shifts or emerging customer segments--and how well companies and professionals leverage change both in their marketing practices and across their organizations. In fact, a BIG part of my role is to help companies transition past their fears of shifting landscapes to leverage the overwhelming potential in new environments.

I blog over at my own corner (http://www.ck-blog.com) as well as contribute to MarketingProfs and speak to audiences at industry events. I’m based out of NYC but projects bring me all over the country, and sometimes outside of it.