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Christine Crandell

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CHRISTINE CRANDELL

EVP of Global Marketing, Business Development and Alliances and Chief Marketing Officer
Computer Software, San Francisco Bay Area

There are three mottos that I live by: ‘Take your business personally’, ‘deliver high impactful results’ every day, and ‘stay outside the box’. These are reflected throughout my work, play and life.

For more than 20 years I have advised and worked with enterprise technology CEOs around the world on the opportunities and challenges that stand between them and success. By crafting successful business strategies that achieve measurable business goals, I’m proud to be recognized in Silicon Valley and European technology centers. My expertise is in shaping successful business strategies, driving revenue through ecosystems, shaping emerging markets, and building world class organizations.

In my spare time I serve as a business advisor to early stage companies and non-profits, and am a frequent speaker, writer, and guest lecturer on issues of technology, strategy and marketing. I hold a Masters degree in Management from Florida Atlantic University as well as completed post-doctoral studies at Golden Gate University. The Santa Cruz Mountains in where I call home.

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Work Experience

Board of Advisor
Coupa Software
2009 - Present
EVP of Global Marketing, Business Development and Alliances and Chief Marketing Officer
Egenera Inc.
6/2008 - Present
COO (interim)
Siperian
1/2008 - 4/2008
Vice President of Marketing
Ariba
10/2005 - 1/2008
Vice President World Wide Marketing
IPLocks, Inc.
2004 - 2005
President
New Business Strategies
1996 - 2004
Director Corporate Marketing
Itron, Inc.
1995 - 1996
Director Strategic Marketing, Worldwide Applications
Oracle Corporation
1994 - 1995

Education

Golden Gate University, 2010
DBA abd
Management
Florida Atlantic University, 1982
MBA
Management, Computers
Florida Atlantic University, 1979
BBA
Business Administration, Computers

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