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<title><![CDATA[Claire Ratushny]]></title>
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<description><![CDATA[Claire Ratushny is a marketing and public relations communications specialist and writer. Her diverse career in various industries, enables her to share unique perspectives and business solutions with her clients. Claire has held positions in management, purchasing, advertising, marketing and public relations. She is founder of www.WriteStrategy.biz, a resource created to assist businesses with their positioning, marketing and PR communications needs.]]></description>
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<title><![CDATA[brandchannel.com | Design | Packaging | Packaging Design | Disruptive Packaging | brand | brands]]></title>
<link>http://www.brandchannel.com/brand_speak.asp?bs_id=226</link>
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<pubDate>Tue, 08 Sep 2009 09:53:29 EDT</pubDate>
<description><![CDATA[Rapid commoditization of products. Jaded consumers. A tough economy that has changed customers’ spending habits. Perhaps permanently. How can a consumer product company grow, or even survive in this new paradigm? I’ve been mulling this over...]]></description>
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<title><![CDATA[Emerging Consumer Values: Why Brands Must Adjust]]></title>
<link>http://www.marketingprofs.com/9/emerging-consumer-values-why-brands-must-adjust-ratushny.asp</link>
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<pubDate>Tue, 08 Sep 2009 09:52:13 EDT</pubDate>
<description><![CDATA[We're living in an unprecedented era when several critical elements—consumers' rising debt, higher costs for basic necessities, low savings rates, shrinking assets, and a growing awareness of environmental issues—have gradually come together in a perfect storm.
So what must brands do to at a time when the economy is contracting to remain vibrant and relevant?]]></description>
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<title><![CDATA[Innovation, But What Kind?]]></title>
<link>http://www.mediaweek.com/mw/content_display/community/opinion/e3ifc1a00a9add4018628412143821e53d1?pn=2#</link>
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<pubDate>Mon, 29 Jun 2009 11:33:32 EDT</pubDate>
<description><![CDATA[In their haste to innovate, brands are sometimes creating disconnects with their loyal consumer base. When to innovate? How to innovate effectively? Those are the central questions to answer. . .]]></description>
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