CONSTANCE KOROL

Constance is Senior Marketing Manager for a globally well known Supply Chain and Demand Planning Organization, the Institute of Business Forecasting and Planning. Her responsibilities include managing the loyalty and acquisition programs both online and offline to grow the business. Previously, Constance was the Lead Generation Marketing Manager for the Direct Response division of NBTY, a major multichannel American CPG company with well known brands such as Puritan's Pride, Vitamin World and Doctor's Trust. There, she was responsible for generating leads through Internet/Co-registration programs, Direct Mail (including prospecting modeled names), Direct Response TV, Direct Response Radio and other mediums. Constance was also responsible for converting leads to first purchase through contact strategy programs including email cultivation and direct mail. Prior to NBTY, Constance was Marketing Manager for the Institute of Business Forecasting, (IBF) for seven years. In that time, she has managed successful online and offline B2B campaigns. There, her main responsibilities included the development of measurable marketing strategies pertaining to all IBF events, membership and certification programs, as well as the company publication. Prior to joining IBF, Constance was the Marketing and Sales Manager for NYCRealtyDotCom. During this period, working for an online residential Real Estate Brokerage firm, she faced the challenge of marketing a new company in the crowded Manhattan real estate area. Constance holds a BS degree from Hofstra University with 15 credits shy of an MS degree from New York University. She is also a Certified Professional Forecaster (CPF) and member of the Direct Marketing Association (DMA). Constance also resides on DMA's Search Engine Marketing Council.