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<title><![CDATA[David Brier]]></title>
<link>/profile/david-brier/dbrier355/rss20/</link>
<description><![CDATA[Most brands deserve better than they're getting.
Our firm exists to help businesses stand out and gain the recognition necessary to grow in today’s business climate while eliminating the costly mistakes so common today with “me-too” branding strategies.
So many companies today are merely me-too brand solutions that waste money—failing to make even the slightest dent in the market. The result is companies having to compensate with increased marketing budgets to make any expected level of market penetration.
How does DBD International help its clients? By eliminating the sameness that occurs with almost identical pitches, similar claims, and indistinguishable me-too branding solutions.
The result is our clients stand out, get heard with the right message, succeed like crazy and outpace their competitors.
Over the course of the last 27 years, David Brier who leads DBD International's anti-me-too approach, has worked with Revlon, Estee Lauder, Jim Henson Associates, Rolling Stone magazine, the New York Times Sunday magazine and the Trump Organization, as well as numerous local and regional companies and organizations earning David over 300 international and national industry awards.
Companies who are under-performing or ready to catapult to the next level are the ideal clients for DBD International.
Equally comfortable designing the look of words, David's skill with the use of words is equally respected. Recently, David released a remarkable book entitled DEFYING GRAVITY AND RISING ABOVE THE NOISE, a book that has found its way into the hands of Donald Trump and Steve Jobs.
To see more of his firm's work, visit http://www.risingabovethenoise.com
To see examples of before-and-after examples of brands he's helped to transform, visit http://www.famousnapkins.com
To read some of David's articles on Fast Company's site, visit http://www.fastcompany.com/user/david-brier]]></description>
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<title><![CDATA[You Never Know When a Good Idea Will Strike]]></title>
<link>http://web.me.com/davidbrier/FamousNapkin/Blog/Entries/2011/4/13_Making_sure_the_right_idea_doesn%E2%80%99t_come_at_the_wrong_time.html</link>
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<pubDate>Wed, 13 Apr 2011 13:30:47 EDT</pubDate>
<description><![CDATA[In celebration of One Day for Design (you’ll find a gazillion tweets today with the hashtag #1D4D ), we realized there’s a nearly obsessive quality amongst designers: that endless search for the brilliant, for the inspired, for the transcendent.]]></description>
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<title><![CDATA[David Brier: Observations]]></title>
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<pubDate>Tue, 05 Apr 2011 14:26:15 EDT</pubDate>
<description><![CDATA[Shared a reaction in Luxury Retailing]]></description>
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<title><![CDATA[David Brier: Observations]]></title>
<link>/brand-identity/david-brier-observations/17131482453681029781-baf296cde2790b7b385f327fdf36f481/#223325</link>
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<pubDate>Tue, 05 Apr 2011 14:26:15 EDT</pubDate>
<description><![CDATA[Shared a reaction in Brand Identity]]></description>
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