David Rich is CEO of ICC/Decision Services, an internationally respected customer experience management firm with such stellar clients as Walmart, CVS, Coach, Foot Locker, LL Bean, and Adidas,.
David’s passion for creating superior customer experiences began with May Department Stores’ executive training program. In 1994, he began DemoWorks, Inc., an in-store marketing company. After growing DemoWorks by over 500%, David sold the company and purchased ICC/Decision Services. David is the creator of two groundbreaking, early iPhone applications, the UpSellCalc and Conversion Calc (TM).
David also focuses on helping entrepreneurs thrive and prosper through his investment and consultancy business Twig Lane Group. He has successfully leveraged his expertise. capital and relationships to help launch several successful ventures including Social Media Link, StellaService and Brandshare360.
Additionally, David has contributed articles to or been cited professionally in respected trade magazines, such as Smart Money, Progressive Grocer, Fortune, Food Trade News, Quirk’s, Store’s and Inc.
David is a past President of the Mystery Shopping Providers Association (MSPA) and a member of the National Association of Retail Marketing Services (NARMS) and the In-Store Marketing Institute. He has served on the board of Achilles International and as a co-founder of the Makers of Memories Foundation.
David lives in New York City and enjoys spending time with his family, and is an active member of the Sarcoma Foundation of America, Alzheimer’s Association, and The Children’s Miracle Network.
Twig Lane Group, LLC
1/2009 - Present
1/1999 - Present