DAVID RICH

David Rich began his career in the May Department Stores, which he left in 1994 to start DemoWorks Inc, an in-store marketing company. He later merged with and then sold his stake in that business to All-Ways Advertising in order to devote his energies on growing ICC/Decision Services. He has since continued working to expand ICC/Decision Services' core business of customer experience management, and develop it into the kind of company the keeps clients raving. David has contributed articles to or been cited professionally in Smart Money, Progressive Grocer, Fortune, Food Trade News, Quirk's, Store's and Inc Magazines. David is a past president of the Mystery Shopping Providers Association (MSPA) and an active member in National Association of Retail Marketing Services. David earned a bachelor's degree from Syracuse University in Syracuse, New York.